M José Martín‐DeHoyos
Datos Biográficos
| ID | 6628277 |
|---|---|
| NOMBRE | M José Martín‐DeHoyos |
| NOMBRES | M José |
| APELLIDO | Martín‐DeHoyos |
| FIRMA | DEHOYOS M J M |
| AFILIACIONES | Universidad de Zaragoza |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 2 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2008 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2008 |
| ÍNDICE H | 1 |
Differences between potential, new and experienced e‐customers
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demographic characteristics of each group were analysed using the Chi‐squared test. Then, using ANOVA and pos…
Differences between potential, new and experienced e‐customers
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demographic characteristics of each group were analysed using the Chi‐squared test. Then, using ANOVA and pos…
Differences between potential, new and experienced e‐customers
Purpose The purpose of the paper is to analyse the evolution of e‐customer purchasing behaviour. Certain perceptions of electronic commerce (EC) may differ according to the purchasing experience of customers. Three groups of e‐customers are differentiated: potential, new and experienced. Design/methodology/approach First of all, the socio‐demographic characteristics of each group were analysed using the Chi‐squared test. Then, using ANOVA and pos…
Advertising (1 obra) · Business (1 obra) · Consumer behaviour (1 obra) · Customer satisfaction (1 obra) · Customer Service Quality and Loyalty (1 obra) · Digital Marketing and Social Media (1 obra) · Marketing (1 obra) · Mathematics (1 obra) · Originality (1 obra) · Perception (1 obra)