Chia-Chun Wang

Datos Biográficos

ID6843404
NOMBREChia-Chun Wang
NOMBRESChia-Chun
APELLIDOWang
FIRMAWANG C
AFILIACIONESSouthern Taiwan University of Science and Technology
VERIFICADONo
TOTAL DE OBRAS2
TOTAL DE CITAS0
TOTAL COMO AUTOR2
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2024
AÑO MÁS RECIENTE DE PUBLICACIÓN2025
ÍNDICE H0

  • How to Persuade Consumers to Engage with Calls-to-Action in Brand Content

    Hsuan-Hsuan Ku, Hsuan‐Hsuan Ku et al.ARTICLEJournal of Advertising Research2025

    Embedding interactive cues—calls-to-action (CTAs)—to spark consumer response to digital marketing brand-promotion messages is a widely used method today. This study employs psychological reactance as a foundation for assessing how CTAs may influence compliance intention and examines whether using emojis may moderate individuals’ reactions. Two experiments show that consumers more readily comply with the CTAs phrased in consumer-focused rather tha…

  • Do Satisfied Visitors Intend to Revisit a Large Sports Event? A Case Study of a Large Sports Event In Indonesia

    Open AccessPahrudin Pahrudin, Chia-Chun Wang et al.ARTICLEPhysical Culture and Sport…2024Referencias: 6

    Only a few studies on large sports tourism explore motorsport events such as the Moto Grand Prix. The present study addresses this gap by examining the factors influencing visitors’ satisfaction and intention to revisit related to the large sports event of MotoGP, Indonesia. The data were collected from visitors who had attended the MotoGP event in Indonesia using an online questionnaire with purposive sampling. The partial Least Square-Structura…