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Sun Young Ahn

Datos Biográficos

ID6882223
NOMBRESun Young Ahn
NOMBRESSun Young
APELLIDOAhn
FIRMAAHN S Y
AFILIACIONESUniversity of Puget Sound
ORCID0000-0003-3250-7757
VERIFICADOSí
TOTAL DE OBRAS4
TOTAL DE CITAS1
TOTAL COMO AUTOR4
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2019
AÑO MÁS RECIENTE DE PUBLICACIÓN2026
ÍNDICE H1
  • Rethinking Emotional Labor

    Open Access•Wookjae Heo, Sun Young Ahn•ARTICLE•Journal of Consumer Affairs•2026

    This article offers a commentary on the role of AI‐driven systems in emotional labor and its implications for consumers' well‐being. The central insight is that AI systems can alleviate service providers' emotional burden while providing consistent support, which challenges the notion that only humans can deliver authentic emotional support. However, this poses ethical concerns, such as the absence of true human emotion or the potential to manipu…

  • Financial Management Behaviors and Financial Satisfaction among Korean Midlife Couples

    Open Access•Youngwon Nam, Kyungmin Kim et al.•ARTICLE•Journal of Family and Economic…•2025

    Despite the complexity of financial decisions and the importance of well-being in later life, relatively little is known about the interdependence of financial management behaviors of each spouse in a couple context—which should be a more relevant unit of financial decisions. This study investigated how one’s own and spouse’s financial management behaviors were associated with the financial satisfaction of midlife couples. A sample of 1,111 coupl…

  • A synthesized retail brand personality framework

    Open Access•Ya-Hui Kuo, Pei-Chiang Wu et al.•ARTICLE•Cross Cultural & Strategic…•2022•Citada por: 1•Referencias: 8

    Purpose The purpose of this study was to develop a synthesized retail brand personality scale (RBPS) framework across retail formats. This research also addresses cultural differences by applying an emic-etic approach to scale development with United States (US) and Taiwanese samples. Design/methodology/approach After two focus group interviews and a pretest were conducted in both Taiwan and the US, a main test was conducted on consumer samples i…

  • Financial Behavior Change and Progress Toward Self-Sufficiency

    Open Access•Joyce Serido, Chuanyi Tang et al.•ARTICLE•Emerging Adulthood•2019

    We applied goal-framing theory to determine whether there were discernible patterns in emerging adults’ financial behavior from college to career and whether those patterns were associated with progress toward self-sufficiency. Using longitudinal data collected over 5 years from a college cohort of emerging adults ( N = 968) in the United States, we estimated latent growth curve models and identified three financial-behavior patterns suggestive o…

  • A synthesized retail brand personality framework

    Open Access•Ya-Hui Kuo, Pei-Chiang Wu et al.•ARTICLE•Cross Cultural & Strategic…•2022•Citada por: 1•Referencias: 8

    Purpose The purpose of this study was to develop a synthesized retail brand personality scale (RBPS) framework across retail formats. This research also addresses cultural differences by applying an emic-etic approach to scale development with United States (US) and Taiwanese samples. Design/methodology/approach After two focus group interviews and a pretest were conducted in both Taiwan and the US, a main test was conducted on consumer samples i…

  • Financial Behavior Change and Progress Toward Self-Sufficiency

    Open Access•Joyce Serido, Chuanyi Tang et al.•ARTICLE•Emerging Adulthood•2019

    We applied goal-framing theory to determine whether there were discernible patterns in emerging adults’ financial behavior from college to career and whether those patterns were associated with progress toward self-sufficiency. Using longitudinal data collected over 5 years from a college cohort of emerging adults ( N = 968) in the United States, we estimated latent growth curve models and identified three financial-behavior patterns suggestive o…

  • A synthesized retail brand personality framework

    Open Access•Ya-Hui Kuo, Pei-Chiang Wu et al.•ARTICLE•Cross Cultural & Strategic…•2022•Citada por: 1•Referencias: 8

    Purpose The purpose of this study was to develop a synthesized retail brand personality scale (RBPS) framework across retail formats. This research also addresses cultural differences by applying an emic-etic approach to scale development with United States (US) and Taiwanese samples. Design/methodology/approach After two focus group interviews and a pretest were conducted in both Taiwan and the US, a main test was conducted on consumer samples i…

  • Financial Management Behaviors and Financial Satisfaction among Korean Midlife Couples

    Open Access•Youngwon Nam, Kyungmin Kim et al.•ARTICLE•Journal of Family and Economic…•2025

    Despite the complexity of financial decisions and the importance of well-being in later life, relatively little is known about the interdependence of financial management behaviors of each spouse in a couple context—which should be a more relevant unit of financial decisions. This study investigated how one’s own and spouse’s financial management behaviors were associated with the financial satisfaction of midlife couples. A sample of 1,111 coupl…

  • Rethinking Emotional Labor

    Open Access•Wookjae Heo, Sun Young Ahn•ARTICLE•Journal of Consumer Affairs•2026

    This article offers a commentary on the role of AI‐driven systems in emotional labor and its implications for consumers' well‐being. The central insight is that AI systems can alleviate service providers' emotional burden while providing consistent support, which challenges the notion that only humans can deliver authentic emotional support. However, this poses ethical concerns, such as the absence of true human emotion or the potential to manipu…

Psychology (3 obras) · Business (2 obras) · Finance (2 obras) · Financial Literacy, Pension, Retirement Analysis (2 obras) · Social Psychology (2 obras) · Social Psychology (2 obras) · Advertising (1 obras) · AI in Service Interactions (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer Retail Behavior Studies (1 obras)

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