María Fuentes-Blasco
Datos Biográficos
| ID | 7545565 |
|---|---|
| NOMBRE | María Fuentes-Blasco |
| NOMBRES | María |
| APELLIDO | Fuentes-Blasco |
| FIRMA | FUENTES-BLASCO M |
| AFILIACIONES | University of Pablo de Olavide |
| VERIFICADO | No |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2014 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2024 |
| ÍNDICE H | 0 |
The importance of co-creation experience
Purpose This study explores the impact of perceived co-creation experience in the co-created activities of online accommodation platforms. Customers’ participation in value co-creation with tourism companies and peer-to-peer (P2P) accommodations can lead to well-being and satisfaction for those involved in the accommodation experience with brands. The study analyzes whether the user’s participation in online co-creation proposals positively influ…
Effect of motivations and engagement with eWOM on hotel queries
The study of antecedents of eWOM queries has received less attention than the effects of these queries on purchase decisions. Considering the academic interest recently aroused in engagement with eWOM, the aim is to analyse, in the hospitality context, the effects that motivations to use eWOM have on engagement to eWOM and how this engagement influences adoption of eWOM queries. Based on the double dimension of receiving-sending both for motivati…
Antecedentes del éxito de la relación entre restaurantes y sus clientes
En el contexto de servicios turísticos, donde la competencia cada vez es más intensa,el desarrollo y mantenimiento de relaciones a largo plazo empresa-cliente se ha convertido enuna fuente de ventaja competitiva para las organizaciones proveedoras de servicios. Sin embargo,un alto porcentaje de estas relaciones fracasan. Además, existe una evidencia empírica limitadaacerca de este ámbito de estudio en la industria turística, y muy especialmente e…
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Antecedentes del éxito de la relación entre restaurantes y sus clientes
En el contexto de servicios turísticos, donde la competencia cada vez es más intensa,el desarrollo y mantenimiento de relaciones a largo plazo empresa-cliente se ha convertido enuna fuente de ventaja competitiva para las organizaciones proveedoras de servicios. Sin embargo,un alto porcentaje de estas relaciones fracasan. Además, existe una evidencia empírica limitadaacerca de este ámbito de estudio en la industria turística, y muy especialmente e…
Effect of motivations and engagement with eWOM on hotel queries
The study of antecedents of eWOM queries has received less attention than the effects of these queries on purchase decisions. Considering the academic interest recently aroused in engagement with eWOM, the aim is to analyse, in the hospitality context, the effects that motivations to use eWOM have on engagement to eWOM and how this engagement influences adoption of eWOM queries. Based on the double dimension of receiving-sending both for motivati…
The importance of co-creation experience
Purpose This study explores the impact of perceived co-creation experience in the co-created activities of online accommodation platforms. Customers’ participation in value co-creation with tourism companies and peer-to-peer (P2P) accommodations can lead to well-being and satisfaction for those involved in the accommodation experience with brands. The study analyzes whether the user’s participation in online co-creation proposals positively influ…
Advertising (2 obras) · Business (2 obras) · Computer Science (2 obras) · Digital Marketing and Social Media (2 obras) · Geography (2 obras) · Political science (2 obras) · Psychology (2 obras) · Tourism (2 obras) · World Wide Web (2 obras) · Accommodation (1 obras)