William T Ro

Datos Biográficos

ID76077
NOMBREWilliam T Ro
NOMBRESWilliam T
APELLIDORo
FIRMARO W T
AFILIACIONESPennsylvania State University
ORCID0000-0002-3357-3767
VERIFICADOSí
TOTAL DE OBRAS9
TOTAL DE CITAS89
TOTAL COMO AUTOR9
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN1971
AÑO MÁS RECIENTE DE PUBLICACIÓN2014
ÍNDICE H5

  • I'm Moral, but I Won't Help You

    Saerom Lee, Karen Page Winterich et al.ARTICLEJournal of Consumer Research2014Citada por: 12Referencias: 70

    Donating to charitable causes is generally perceived as a moral, prosocial behavior, but this may not always be the case. Although moral identity tends to have a positive effect on prosocial behavior, moral identity does not unconditionally enhance charitable giving. Four studies demonstrate that moral identity decreases donations when recipients are responsible for their plight. Mediation analysis reveals that empathy and justice underlie these …

  • Donation Behavior toward In-Groups and Out-Groups

    Karen Page Winterich, Vikas Mittal et al.ARTICLEJournal of Consumer Research2009Citada por: 32Referencias: 39

    Journal Article Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity Get access Karen Page Winterich, Karen Page Winterich Search for other works by this author on: Oxford Academic PubMed Google Scholar Vikas Mittal, Vikas Mittal Search for other works by this author on: Oxford Academic PubMed Google Scholar William T. Ross, Jr. William T. Ross, Jr. Search for other works by this author on: Oxford Academic PubM…

  • How Inferences about Missing Attributes Decrease the Tendency to Defer Choice and Increase Purchase Probability

    Kunter Gunasti, William T Ro et al.ARTICLEJournal of Consumer Research2009Citada por: 5Referencias: 22

    Most purchases involve choices among options with incomplete attribute information. In such situations, consumers often have the option not to choose any of the alternatives to avoid uncertainty. Alternatively, consumers can make inferences about the missing attributes. These inferences may occur spontaneously, or they may be strategically prompted. In five studies, it is shown that both explicitly and implicitly prompting consumers to make infer…

  • The Role of Attributions in Customer Satisfaction

    Michael Tsiros, Vikas Mittal et al.ARTICLEJournal of Consumer Research2004Citada por: 5Referencias: 18

    We investigate the role of disconfirmation, responsibility, and stability attributions in the formation of satisfaction judgments. Building on the valence-expectancy framework, we find that disconfirmation and attributions impact satisfaction in a complex manner. Besides its main effect, responsibility moderates disconfirmation's effect on satisfaction, manifested as a two-way interaction between the two. Disconfirmation and responsibility jointl…

  • Risky recreation

    Elizabeth H Creyer, Elizabeth Creyer et al.ARTICLELeisure Studies2003Citada por: 9Referencias: 23

    The purpose of this research was to systematically examine factors that may influence participation in risky recreational activities. Because more people participate in risky leisure activities, it is important to acquire a more in-depth understanding of the factors influencing their behaviours. We examine these issues in the context of a survey concerned with participation in the sport of mountain biking. Results revealed that experience influen…

  • Interpreting Interactions

    William T Ro, Jr William T Ro et al.ARTICLEJournal of Consumer Research1993Citada por: 1

    Interpreting interactions is important in analyzing data generated by the ANOVA family of techniques. In this article, we examine how to specify the cell means used to describe an interaction. Although most researchers utilize the raw means that are the output of most analysis packages, R. Rosenthal and R. L. Rosnow suggest an alternative procedure, removing the treatment effects (and possibly the grand means) from the group means and then examin…

  • Making Inferences About Missing Information

    William T Ro, Jr William T Ro et al.ARTICLEJournal of Consumer Research1992Citada por: 7

    This article is concerned with the process by which inferences about missing information are formed. We propose that consumers use within-attribute (other-brand) processing first and, if that information is diagnostic, infer the value of the missing information with little consideration of additional information. If the within-attribute processing does not prove diagnostic, consumers then move to within-alternative (same-brand) processing. In two…

  • Evaluations of pairs of experiences

    Open AccessWilliam T Ro, William T Ross et al.ARTICLEJournal of Behavioral Decision…1991Citada por: 18Referencias: 1

    Experiences often consist of a number of temporally separated events or outcomes, events which might be positive or negative. Building on previous research, the present paper proposes that the chronological order of the component events influences overall evaluations of these experiences. In particular, a preference for happy endings is hypothesized such that an experience consisting of a positive and a negative event is evaluated as more satisfa…

  • Rural Development in Action

    Howard W Beers, Arthur F Raper et al.ARTICLESocial Forces1971