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Paul N Bloom

Datos Biográficos

ID78941
NOMBREPaul N Bloom
NOMBRESPaul N
APELLIDOBloom
FIRMABLOOM P N
AFILIACIONESUniversity of North Carolina at Chapel Hill
VERIFICADONo
TOTAL DE OBRAS2
TOTAL DE CITAS4
TOTAL COMO AUTOR2
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN1979
AÑO MÁS RECIENTE DE PUBLICACIÓN2001
ÍNDICE H1
  • Role of slotting fees and trade promotions in shaping how tobacco is marketed in retail stores

    Paul N Bloom•ARTICLE•Tobacco Control•2001

    Additional research is needed before determining the most appropriate public policy stance

  • Evaluation of Consumer Education Programs

    Paul N Bloom, Gary T Ford•ARTICLE•Journal of Consumer Research•1979•Citada por: 4

    The challenges and problems encountered in evaluating consumer education programs are discussed. This article focuses on the evaluation research literature and the experiences of the authors in attempting to evaluate a major consumer education program

  • Evaluation of Consumer Education Programs

    Paul N Bloom, Gary T Ford•ARTICLE•Journal of Consumer Research•1979•Citada por: 4

    The challenges and problems encountered in evaluating consumer education programs are discussed. This article focuses on the evaluation research literature and the experiences of the authors in attempting to evaluate a major consumer education program

  • Evaluation of Consumer Education Programs

    Paul N Bloom, Gary T Ford•ARTICLE•Journal of Consumer Research•1979•Citada por: 4

    The challenges and problems encountered in evaluating consumer education programs are discussed. This article focuses on the evaluation research literature and the experiences of the authors in attempting to evaluate a major consumer education program

  • Role of slotting fees and trade promotions in shaping how tobacco is marketed in retail stores

    Paul N Bloom•ARTICLE•Tobacco Control•2001

    Additional research is needed before determining the most appropriate public policy stance

Business (2 obras) · Economics (2 obras) · Marketing (2 obras) · Advertising (1 obras) · Consumer education (1 obras) · Consumer research (1 obras) · Cultural Industries and Urban Development (1 obras) · Customer Service Quality and Loyalty (1 obras) · Diverse Educational Innovations Studies (1 obras) · Enforcement (1 obras)

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