Kang Yoon Lee
Datos Biográficos
| ID | 7944852 |
|---|---|
| NOMBRE | Kang Yoon Lee |
| NOMBRES | Kang Yoon |
| APELLIDO | Lee |
| FIRMA | LEE K Y |
| AFILIACIONES | Gachon University |
| ORCID | 0000-0003-3078-6166 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2021 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 0 |
Unpacking the dark side of positive online destination brand engagement
The brand engagement has always been a key objective for destination marketers due to its positive outcomes. However, using the Job Demands-Resources (JD-R) theory, this study delves into an unexplored area by investigating the detrimental effects of positive online destination brand engagement (DBE) on perceived stress, disengagement, and destination-switching intention. The study also delves into the sequential mediation effects of perceived st…
Investigating the effect of service feedback and physician popularity on physician demand in the virtual healthcare environment
Purpose This study examines how service feedback and physician popularity affect physician demand in the context of virtual healthcare environment. Based on the signaling theory, the critical factor of environment uncertainty (i.e. disease risk) and its impact on physician demand is also investigated. Further, the research on the endogeneity of online reviews in healthcare is also examined in the current study. Design/methodology/approach A secon…
Exploring Readiness for Birth Control in Improving Women Health Status
Policymakers should formulate strategies for the involvement of males by designing male-oriented FP program interventions and incorporating male FP workers to reduce communication barriers between couples. Future research should address several other important variables, such as the desire for additional child, myths/misconceptions, fear of side effects, and partner/friend discouragement, which also affect the adoption of modern contraceptive met…
Sin obras prominentes en esta página.
Exploring Readiness for Birth Control in Improving Women Health Status
Policymakers should formulate strategies for the involvement of males by designing male-oriented FP program interventions and incorporating male FP workers to reduce communication barriers between couples. Future research should address several other important variables, such as the desire for additional child, myths/misconceptions, fear of side effects, and partner/friend discouragement, which also affect the adoption of modern contraceptive met…
Investigating the effect of service feedback and physician popularity on physician demand in the virtual healthcare environment
Purpose This study examines how service feedback and physician popularity affect physician demand in the context of virtual healthcare environment. Based on the signaling theory, the critical factor of environment uncertainty (i.e. disease risk) and its impact on physician demand is also investigated. Further, the research on the endogeneity of online reviews in healthcare is also examined in the current study. Design/methodology/approach A secon…
Unpacking the dark side of positive online destination brand engagement
The brand engagement has always been a key objective for destination marketers due to its positive outcomes. However, using the Job Demands-Resources (JD-R) theory, this study delves into an unexplored area by investigating the detrimental effects of positive online destination brand engagement (DBE) on perceived stress, disengagement, and destination-switching intention. The study also delves into the sequential mediation effects of perceived st…
Psychology (3 obras) · Social Psychology (3 obras) · Business (2 obras) · Digital Marketing and Social Media (2 obras) · Medicine (2 obras) · Adolescent Sexual and Reproductive Health (1 obras) · Advertising (1 obras) · Birth control (1 obras) · Brand Engagement (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras)