Pamela M Homer
Datos Biográficos
| ID | 795282 |
|---|---|
| NOMBRE | Pamela M Homer |
| NOMBRES | Pamela M |
| APELLIDO | Homer |
| FIRMA | HOMER P M |
| AFILIACIONES | Jones College |
| ORCID | 0000-0002-3596-6011 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 4 |
| TOTAL DE CITAS | 142 |
| OBRAS COMO AUTOR | 4 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1985 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 1988 |
| ÍNDICE H | 3 |
(A structural equation test of the value^attitude)ehavior hierarchy
A structural equation test of the value-attitude-behavior hierarchy
Alternative Measurement Approaches to Consumer Values
This article compares and contrasts two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS). LOV apparently has some advantages: it is in the public domain and it relates more closely to consumer behavior
Physical Attractiveness of the Celebrity Endorser
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory
A structural equation test of the value-attitude-behavior hierarchy
Alternative Measurement Approaches to Consumer Values
This article compares and contrasts two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS). LOV apparently has some advantages: it is in the public domain and it relates more closely to consumer behavior
Physical Attractiveness of the Celebrity Endorser
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory
(A structural equation test of the value^attitude)ehavior hierarchy
Physical Attractiveness of the Celebrity Endorser
Three factors were manipulated in an advertisement for disposable razors: celebrity-source physical attractiveness, celebrity-source likability, and participant product involvement. Attitudes and purchase intentions changed due to celebrity-source attractiveness, and the results were interpreted as supporting social adaptation theory
Alternative Measurement Approaches to Consumer Values
This article compares and contrasts two methods of measuring consumer values: the List of Values (LOV) and Values and Life Style (VALS). LOV apparently has some advantages: it is in the public domain and it relates more closely to consumer behavior
(A structural equation test of the value^attitude)ehavior hierarchy
A structural equation test of the value-attitude-behavior hierarchy
Psychology (4 obras) · Consumer Behavior in Brand Consumption and Identification (3 obras) · Social Psychology (3 obras) · Advertising (2 obras) · Art (2 obras) · Business (2 obras) · Cultural Differences and Values (2 obras) · Hierarchy (2 obras) · Mathematics (2 obras) · Statistics (2 obras)