Longlong Ge
Datos Biográficos
| ID | 802436 |
|---|---|
| NOMBRE | Longlong Ge |
| NOMBRES | Longlong |
| APELLIDO | Ge |
| FIRMA | GE L |
| AFILIACIONES | King's College London |
| ORCID | 0000-0003-1519-455X |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 22 |
| TOTAL DE CITAS | 92 |
| TOTAL COMO AUTOR | 22 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2020 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 5 |
Materializing the virtual? Post-digital intimacy and women players of otome video games in China
This article challenges the dematerialization bias in digital intimacy studies and the sociological assumption that digital capitalism dissolves social bonds (alienation) by examining how Chinese female otome video game players materialize and embody their virtual relationships in their everyday life. While there is a rich literature on screen-based interactions, this study uses a multi-sited ethnography (2021–2024), including 106 participant int…
Sympoietic creativity and the boundaries of qing
This study investigates how writers of high-velocity Chinese digital romance fiction negotiate the arrival of generative AI at the desk. Drawing on a 4-year multi-sited digital ethnography (2021–2025) and interviews with 34 writers on Jinjiang Literature City alongside sustained forum observation and platform-discourse analysis, this article tracks how authors of serial romance work under the time discipline of the daily-update treadmill in the p…
Experimental science of traditional Chinese medicine curriculum design based on outcome-based education
Introduction TCM postgraduates suffer from weak research methodology, innovation and teamwork, restricting their training quality. Outcome-Based Education (OBE) is student-centered and reverse-design oriented, suitable for cultivating TCM postgraduates' research ability. This study constructs an Experimental Science of TCM postgraduate curriculum based on OBE to improve students' research project design capacity. Methods The curriculum integrates…
“In the Name of Pro-Women”
Across East Asian digital platforms, “pro-women” discourse can become a site of intense intra-gender surveillance rather than durable solidarity. This article reconceptualizes “internalized misogyny” as a networked and platformed formation: not simply a private attitude, but a publicly enforced orientation continually produced through visibility, evaluation, and anticipated backlash. Drawing on multi-round interviews with young women in China and…
Ambivalent Affective Labour, Datafication of Qing and Danmei Writers in the Cultural Industry
Danmei 耽美 culture, which features male-male romance and/or erotica, emerged in mainland China in the late 1990s and has been flourishing since the 2010s across East and Southeast Asia. The dynamic Chinese danmei culture has received significant attention in academia in recent years, either by mapping out the resistant potential against the heteronormativity or by highlighting the escapist route for expressing the women participants’ desires. The …
Spectral imaginings and sympoietic creativity
This paper reimagines AI hallucinations, instances where large language models (LLMs) generate coherent yet factually ungrounded content, as posthuman hermeneutic practices, where human and machine agencies entangle to produce new modes of meaning-making. Moving beyond binary framings of hallucinations as flaws or features, the analysis situates them within Donna Haraway's sympoietic ethics and proposes sympoietic creativity between human and AI,…
Digital literacies of intimacy
This article explores the concept of ‘digital intimacy literacies’ by analyzing how Chinese women gamers form deep emotional connections with virtual male characters in otome games. The study examines how players engage with the games’ textual narratives, character design, and immersive interactions to create a complex structure of feeling. By focusing on these more-than-human digital intimacies, the research argues that the gaming practices of t…
Affective liquidity, synthetic bonds
This study explores how VTubers, or virtual YouTubers, redefine digital intimacy by blending human performance with digital artifice. Through a 9-month digital ethnography and 21 interviews with VTuber fans, we identified two key processes. First, the affective liquidity of VTuber personas, facilitated by vocal modulation, avatar aesthetics, and technology, blurs ontological lines between human/non-human and real/virtual. Second, the screen acts …
The Haitang Incident 2024 and the ugliness of danmei culture/industry
The Haitang Incident of 2024 exposed the precariousness of danmei (boys’ love) culture and its creators in China under the dual pressures of state surveillance and platform capitalism. I critically interrogate the Chinese danmei cultural ecology through ugliness – not as a state-imposed stigma but as a critical lens and a generative conceptual tool. Departing from previous scholarship’s binary framings of danmei as either resistance or escapism, …
Feminization of labor
This study examines the struggling lived experiences of women workers in the Chinese audio drama industry, through a mixed-methods approach involving online and on-site observations, as well as multi-round interviews with voice actors, and technical and administrative professionals from seven distinct Chinese audio drama crews. I reveal a pronounced process – the feminization of labor – within this burgeoning creative sector. The feminization of …
Claiming queerness on Weibo
Gamifying intimacy
This article examines the gamification of intimacy with AI, through China’s XingYe, a multimodal AI companion platform that integrates role-playing game (RPG) mechanics, algorithmic responsiveness and user-generated markets to reconfigure human-virtual human relationships. Drawing on 9-month autoethnographic engagement, we argue that XingYe operationalises what we term the gamification of intimacy – a design paradigm that commodifies emotional la…
Ambivalent desiring subjects
In this article, I propose the novel concept of ' post-(socialist-)feminist sensibilities ', which is embodied in the experiences of the one-child generation of Chinese urban young women who live as ambivalent desiring subjects. Post-(socialist-)feminist sensibilities denote women's recognition of and response to the gendered culture and regulations of heteropatriarchy in post-socialist China and transnational post-feminism. This conceptualisatio…
Datafication of Digital Intimacy
This study explores the datafication of digital intimacy in female-oriented otome games, analyzing how these games construct databases of idealized masculinities and romantic narratives, balancing empowerment and commodification. Through digital ethnography, walkthrough, and interviews with Chinese women players between 2023 and 2024, we reveal how otome games mediate intimacies between women players and virtual male characters, reflecting socioc…
Ambivalent affective labor
Danmei culture, a Chinese literary genre that foregrounds male–male romances and/or erotica, has received significant attention in academia. Studies have investigated how it enables women to resist heteronormativity or forms the escapist route for women to express their desires. Danmei culture has evolved into a transmedia landscape and cultural industry, exploited by the logic of capital. However, to date, danmei writers have not been considered…
A state against boys’ love? Reviewing the trajectory of censorship over danmei
Practices of online censorship around boys’ love (danmei) in mainland China have exhibited continuous change, with varying media targets and nominal justifications. This article explores dynamic transformations in the strategies employed by authorities, media platforms, and danmei creators throughout different time periods. Based on the authors’ archival research, the censorship of danmei can be classified into three distinct stages: the years 20…
Repression, Permeation, and Circulation
Danmei (耽美), which is also called 'boy's love' (abbreviated as BL), refers to fantasy textual stories depicting gay male romantic relationships (McLelland and Aoyama, 2015). The rapid proliferation of this popular culture has triggered scholars to reflect on the 'queer culture' in which it is represented. This article aims to explore the intrinsic connection between Chinese danmei culture and Chinese queer culture in digital media. By adopting th…
Masculinity in crisis? Reticent / han-xu politics against danmei and male effeminacy
This article examines the tension between public gender expressions and official regulations in mainland China. Utilizing a critical discourse analysis, we investigate a transition in state-initiated criticism and censorship against the danmei genre and male effeminacy. Focusing on the pandemic period, we use official regulations and state media feature articles as data, ‘reticent / han-xu’ politics as a grounding theoretical basis, and statement…
Scapegoating Fandom
In June 2021, the Cyber Administration of China (hereafter CAC) began the “ qinglang” (clear-up) campaign targeting online fan communities in China. The stated goal of the campaign is to control fans' collective behavior, including “hitting the charts” ( dabang ), excessive consumption of endorse
Dual ambivalence
The male-male romance web series The Untamed reached a height of media interest in the summer of 2019 in China. Numerous Chinese young women were obsessed with the drama centred on the relationship between the two male protagonists, and many fan followers identified themselves as ‘ The Untamed Girls’. Through online observation of young female fans of the male-male romance web series, this study articulates how they were self-organised as a count…
Fan Conflicts and State Power in China
Fans as consumers of cultural products have received a great deal of attention from sociologists and cultural studies academics in recent years, and research on the relationship between fans and state power is gradually gaining traction. Through a 12-month digital ethnography of a large-scale fan conflict surrounding The Untamed, a popular ‘Boys’ Love’-adapted drama in China, we uncover a complex picture of two-way exploitation between fans and s…
Problematizing heteronormativity
The literary form of danmei, in which male–male romance and/or erotica is portrayed, is a flourishing genre in China which has received significant attention from academia in recent years. This article focuses on a notorious subgenre of danmei, A/B/O fiction, which introduces three additional sexes, alpha, beta and omega, into mankind, alongside the male/female binary sex/gender system. By focusing on a popular but atypical example of this subgen…
Fan Conflicts and State Power in China
Fans as consumers of cultural products have received a great deal of attention from sociologists and cultural studies academics in recent years, and research on the relationship between fans and state power is gradually gaining traction. Through a 12-month digital ethnography of a large-scale fan conflict surrounding The Untamed, a popular ‘Boys’ Love’-adapted drama in China, we uncover a complex picture of two-way exploitation between fans and s…
Dual ambivalence
The male-male romance web series The Untamed reached a height of media interest in the summer of 2019 in China. Numerous Chinese young women were obsessed with the drama centred on the relationship between the two male protagonists, and many fan followers identified themselves as ‘ The Untamed Girls’. Through online observation of young female fans of the male-male romance web series, this study articulates how they were self-organised as a count…
Masculinity in crisis? Reticent / han-xu politics against danmei and male effeminacy
This article examines the tension between public gender expressions and official regulations in mainland China. Utilizing a critical discourse analysis, we investigate a transition in state-initiated criticism and censorship against the danmei genre and male effeminacy. Focusing on the pandemic period, we use official regulations and state media feature articles as data, ‘reticent / han-xu’ politics as a grounding theoretical basis, and statement…
A state against boys’ love? Reviewing the trajectory of censorship over danmei
Practices of online censorship around boys’ love (danmei) in mainland China have exhibited continuous change, with varying media targets and nominal justifications. This article explores dynamic transformations in the strategies employed by authorities, media platforms, and danmei creators throughout different time periods. Based on the authors’ archival research, the censorship of danmei can be classified into three distinct stages: the years 20…
Ambivalent affective labor
Danmei culture, a Chinese literary genre that foregrounds male–male romances and/or erotica, has received significant attention in academia. Studies have investigated how it enables women to resist heteronormativity or forms the escapist route for women to express their desires. Danmei culture has evolved into a transmedia landscape and cultural industry, exploited by the logic of capital. However, to date, danmei writers have not been considered…
Gamifying intimacy
This article examines the gamification of intimacy with AI, through China’s XingYe, a multimodal AI companion platform that integrates role-playing game (RPG) mechanics, algorithmic responsiveness and user-generated markets to reconfigure human-virtual human relationships. Drawing on 9-month autoethnographic engagement, we argue that XingYe operationalises what we term the gamification of intimacy – a design paradigm that commodifies emotional la…
Problematizing heteronormativity
The literary form of danmei, in which male–male romance and/or erotica is portrayed, is a flourishing genre in China which has received significant attention from academia in recent years. This article focuses on a notorious subgenre of danmei, A/B/O fiction, which introduces three additional sexes, alpha, beta and omega, into mankind, alongside the male/female binary sex/gender system. By focusing on a popular but atypical example of this subgen…
Datafication of Digital Intimacy
This study explores the datafication of digital intimacy in female-oriented otome games, analyzing how these games construct databases of idealized masculinities and romantic narratives, balancing empowerment and commodification. Through digital ethnography, walkthrough, and interviews with Chinese women players between 2023 and 2024, we reveal how otome games mediate intimacies between women players and virtual male characters, reflecting socioc…
Repression, Permeation, and Circulation
Danmei (耽美), which is also called 'boy's love' (abbreviated as BL), refers to fantasy textual stories depicting gay male romantic relationships (McLelland and Aoyama, 2015). The rapid proliferation of this popular culture has triggered scholars to reflect on the 'queer culture' in which it is represented. This article aims to explore the intrinsic connection between Chinese danmei culture and Chinese queer culture in digital media. By adopting th…
The Haitang Incident 2024 and the ugliness of danmei culture/industry
The Haitang Incident of 2024 exposed the precariousness of danmei (boys’ love) culture and its creators in China under the dual pressures of state surveillance and platform capitalism. I critically interrogate the Chinese danmei cultural ecology through ugliness – not as a state-imposed stigma but as a critical lens and a generative conceptual tool. Departing from previous scholarship’s binary framings of danmei as either resistance or escapism, …
Claiming queerness on Weibo
Ambivalent desiring subjects
In this article, I propose the novel concept of ' post-(socialist-)feminist sensibilities ', which is embodied in the experiences of the one-child generation of Chinese urban young women who live as ambivalent desiring subjects. Post-(socialist-)feminist sensibilities denote women's recognition of and response to the gendered culture and regulations of heteropatriarchy in post-socialist China and transnational post-feminism. This conceptualisatio…
Problematizing heteronormativity
The literary form of danmei, in which male–male romance and/or erotica is portrayed, is a flourishing genre in China which has received significant attention from academia in recent years. This article focuses on a notorious subgenre of danmei, A/B/O fiction, which introduces three additional sexes, alpha, beta and omega, into mankind, alongside the male/female binary sex/gender system. By focusing on a popular but atypical example of this subgen…
Scapegoating Fandom
In June 2021, the Cyber Administration of China (hereafter CAC) began the “ qinglang” (clear-up) campaign targeting online fan communities in China. The stated goal of the campaign is to control fans' collective behavior, including “hitting the charts” ( dabang ), excessive consumption of endorse
Dual ambivalence
The male-male romance web series The Untamed reached a height of media interest in the summer of 2019 in China. Numerous Chinese young women were obsessed with the drama centred on the relationship between the two male protagonists, and many fan followers identified themselves as ‘ The Untamed Girls’. Through online observation of young female fans of the male-male romance web series, this study articulates how they were self-organised as a count…
Fan Conflicts and State Power in China
Fans as consumers of cultural products have received a great deal of attention from sociologists and cultural studies academics in recent years, and research on the relationship between fans and state power is gradually gaining traction. Through a 12-month digital ethnography of a large-scale fan conflict surrounding The Untamed, a popular ‘Boys’ Love’-adapted drama in China, we uncover a complex picture of two-way exploitation between fans and s…
Masculinity in crisis? Reticent / han-xu politics against danmei and male effeminacy
This article examines the tension between public gender expressions and official regulations in mainland China. Utilizing a critical discourse analysis, we investigate a transition in state-initiated criticism and censorship against the danmei genre and male effeminacy. Focusing on the pandemic period, we use official regulations and state media feature articles as data, ‘reticent / han-xu’ politics as a grounding theoretical basis, and statement…
Ambivalent affective labor
Danmei culture, a Chinese literary genre that foregrounds male–male romances and/or erotica, has received significant attention in academia. Studies have investigated how it enables women to resist heteronormativity or forms the escapist route for women to express their desires. Danmei culture has evolved into a transmedia landscape and cultural industry, exploited by the logic of capital. However, to date, danmei writers have not been considered…
A state against boys’ love? Reviewing the trajectory of censorship over danmei
Practices of online censorship around boys’ love (danmei) in mainland China have exhibited continuous change, with varying media targets and nominal justifications. This article explores dynamic transformations in the strategies employed by authorities, media platforms, and danmei creators throughout different time periods. Based on the authors’ archival research, the censorship of danmei can be classified into three distinct stages: the years 20…
Repression, Permeation, and Circulation
Danmei (耽美), which is also called 'boy's love' (abbreviated as BL), refers to fantasy textual stories depicting gay male romantic relationships (McLelland and Aoyama, 2015). The rapid proliferation of this popular culture has triggered scholars to reflect on the 'queer culture' in which it is represented. This article aims to explore the intrinsic connection between Chinese danmei culture and Chinese queer culture in digital media. By adopting th…
Ambivalent Affective Labour, Datafication of Qing and Danmei Writers in the Cultural Industry
Danmei 耽美 culture, which features male-male romance and/or erotica, emerged in mainland China in the late 1990s and has been flourishing since the 2010s across East and Southeast Asia. The dynamic Chinese danmei culture has received significant attention in academia in recent years, either by mapping out the resistant potential against the heteronormativity or by highlighting the escapist route for expressing the women participants’ desires. The …
Spectral imaginings and sympoietic creativity
This paper reimagines AI hallucinations, instances where large language models (LLMs) generate coherent yet factually ungrounded content, as posthuman hermeneutic practices, where human and machine agencies entangle to produce new modes of meaning-making. Moving beyond binary framings of hallucinations as flaws or features, the analysis situates them within Donna Haraway's sympoietic ethics and proposes sympoietic creativity between human and AI,…
Digital literacies of intimacy
This article explores the concept of ‘digital intimacy literacies’ by analyzing how Chinese women gamers form deep emotional connections with virtual male characters in otome games. The study examines how players engage with the games’ textual narratives, character design, and immersive interactions to create a complex structure of feeling. By focusing on these more-than-human digital intimacies, the research argues that the gaming practices of t…
Affective liquidity, synthetic bonds
This study explores how VTubers, or virtual YouTubers, redefine digital intimacy by blending human performance with digital artifice. Through a 9-month digital ethnography and 21 interviews with VTuber fans, we identified two key processes. First, the affective liquidity of VTuber personas, facilitated by vocal modulation, avatar aesthetics, and technology, blurs ontological lines between human/non-human and real/virtual. Second, the screen acts …
The Haitang Incident 2024 and the ugliness of danmei culture/industry
The Haitang Incident of 2024 exposed the precariousness of danmei (boys’ love) culture and its creators in China under the dual pressures of state surveillance and platform capitalism. I critically interrogate the Chinese danmei cultural ecology through ugliness – not as a state-imposed stigma but as a critical lens and a generative conceptual tool. Departing from previous scholarship’s binary framings of danmei as either resistance or escapism, …
Feminization of labor
This study examines the struggling lived experiences of women workers in the Chinese audio drama industry, through a mixed-methods approach involving online and on-site observations, as well as multi-round interviews with voice actors, and technical and administrative professionals from seven distinct Chinese audio drama crews. I reveal a pronounced process – the feminization of labor – within this burgeoning creative sector. The feminization of …
Claiming queerness on Weibo
Gamifying intimacy
This article examines the gamification of intimacy with AI, through China’s XingYe, a multimodal AI companion platform that integrates role-playing game (RPG) mechanics, algorithmic responsiveness and user-generated markets to reconfigure human-virtual human relationships. Drawing on 9-month autoethnographic engagement, we argue that XingYe operationalises what we term the gamification of intimacy – a design paradigm that commodifies emotional la…
Ambivalent desiring subjects
In this article, I propose the novel concept of ' post-(socialist-)feminist sensibilities ', which is embodied in the experiences of the one-child generation of Chinese urban young women who live as ambivalent desiring subjects. Post-(socialist-)feminist sensibilities denote women's recognition of and response to the gendered culture and regulations of heteropatriarchy in post-socialist China and transnational post-feminism. This conceptualisatio…
Datafication of Digital Intimacy
This study explores the datafication of digital intimacy in female-oriented otome games, analyzing how these games construct databases of idealized masculinities and romantic narratives, balancing empowerment and commodification. Through digital ethnography, walkthrough, and interviews with Chinese women players between 2023 and 2024, we reveal how otome games mediate intimacies between women players and virtual male characters, reflecting socioc…
Materializing the virtual? Post-digital intimacy and women players of otome video games in China
This article challenges the dematerialization bias in digital intimacy studies and the sociological assumption that digital capitalism dissolves social bonds (alienation) by examining how Chinese female otome video game players materialize and embody their virtual relationships in their everyday life. While there is a rich literature on screen-based interactions, this study uses a multi-sited ethnography (2021–2024), including 106 participant int…
Sympoietic creativity and the boundaries of qing
This study investigates how writers of high-velocity Chinese digital romance fiction negotiate the arrival of generative AI at the desk. Drawing on a 4-year multi-sited digital ethnography (2021–2025) and interviews with 34 writers on Jinjiang Literature City alongside sustained forum observation and platform-discourse analysis, this article tracks how authors of serial romance work under the time discipline of the daily-update treadmill in the p…
Experimental science of traditional Chinese medicine curriculum design based on outcome-based education
Introduction TCM postgraduates suffer from weak research methodology, innovation and teamwork, restricting their training quality. Outcome-Based Education (OBE) is student-centered and reverse-design oriented, suitable for cultivating TCM postgraduates' research ability. This study constructs an Experimental Science of TCM postgraduate curriculum based on OBE to improve students' research project design capacity. Methods The curriculum integrates…
“In the Name of Pro-Women”
Across East Asian digital platforms, “pro-women” discourse can become a site of intense intra-gender surveillance rather than durable solidarity. This article reconceptualizes “internalized misogyny” as a networked and platformed formation: not simply a private attitude, but a publicly enforced orientation continually produced through visibility, evaluation, and anticipated backlash. Drawing on multi-round interviews with young women in China and…
Sociology (13 obras) · Political science (11 obras) · Psychology (10 obras) · Gender Studies (9 obras) · Art (8 obras) · Gender, Feminism, and Media (8 obras) · Asian Culture and Media Studies (7 obras) · Law (7 obras) · China (6 obras) · Gender Studies (6 obras)