Paula Fitzgerald Bone
Datos Biográficos
| ID | 809104 |
|---|---|
| NOMBRE | Paula Fitzgerald Bone |
| NOMBRES | Paula Fitzgerald |
| APELLIDO | Bone |
| FIRMA | BONE P F |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 18 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1992 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 1992 |
| ÍNDICE H | 1 |
The Generation and Consequences of Communication-Evoked Imagery
Consumer researchers seem to believe that the use of imagery increases recall, enhances attitude toward the brand, and positively affects behavioral intentions. Yet few empirical investigations of imagery effects have been conducted in a consumer-behavior context. In this article, we provide a theoretical rationale based on extant literature as to which imagery content variables may influence imagery and how imagery may, in turn, affect key purch…
The Generation and Consequences of Communication-Evoked Imagery
Consumer researchers seem to believe that the use of imagery increases recall, enhances attitude toward the brand, and positively affects behavioral intentions. Yet few empirical investigations of imagery effects have been conducted in a consumer-behavior context. In this article, we provide a theoretical rationale based on extant literature as to which imagery content variables may influence imagery and how imagery may, in turn, affect key purch…
The Generation and Consequences of Communication-Evoked Imagery
Consumer researchers seem to believe that the use of imagery increases recall, enhances attitude toward the brand, and positively affects behavioral intentions. Yet few empirical investigations of imagery effects have been conducted in a consumer-behavior context. In this article, we provide a theoretical rationale based on extant literature as to which imagery content variables may influence imagery and how imagery may, in turn, affect key purch…
Affect (linguistics) (1 obras) · Character (mathematics) (1 obras) · Cognition (1 obras) · Cognitive psychology (1 obras) · Communication (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer behaviour (1 obras) · Context (archaeology) (1 obras) · Digital Marketing and Social Media (1 obras) · Empirical research (1 obras)