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Yunze Zhao

Datos Biográficos

ID8378489
NOMBREYunze Zhao
NOMBRESYunze
APELLIDOZhao
FIRMAZHAO Y
AFILIACIONESRenmin University of China
ORCID0009-0001-1346-4037
VERIFICADOSí
TOTAL DE OBRAS3
TOTAL DE CITAS0
TOTAL COMO AUTOR3
TOTAL COMO EDITOR0
PRIMER AÑO DE PUBLICACIÓN2018
AÑO MÁS RECIENTE DE PUBLICACIÓN2026
ÍNDICE H0
  • Driving factors of social media article diffusion

    Open Access•Zhao Yunze, Yunze Zhao et al.•ARTICLE•Journalism•2026

    This study constructs three logistic models to predict whether an article on social media can achieve a high reading volume (100,000+), a high liking volume (above 1,099), and a high reading and liking volume simultaneously. Our findings are based on the analysis of 22,632 articles published by WeChat Official Accounts. The accuracy of these three models reaches 79%, 81.14%, and 84.26%, respectively. The models verify the important impact of emot…

  • Relationship Between Emotional Reactions and Information Sharing

    Zhao Yunze, Yunze Zhao et al.•ARTICLE•Journal of Broadcasting &…•2026

  • A History of Journalism and Communication in China

    Yunze Zhao, Ping Sun•BOOK•History of Journalism and…•2018

    From a modern perspective, journalism is highly relevant to modern society, along with the emergence of mass printing system and professionalisation. This book, however, expands the meaning of journalism and views it as a social process. It will not only explore the roots and development of Chinese journalism and communication, but also demonstrate how Chinese journalism and communication interact and struggle with social culture and politics. Ar…

Sin obras prominentes en esta página.

  • A History of Journalism and Communication in China

    Yunze Zhao, Ping Sun•BOOK•History of Journalism and…•2018

    From a modern perspective, journalism is highly relevant to modern society, along with the emergence of mass printing system and professionalisation. This book, however, expands the meaning of journalism and views it as a social process. It will not only explore the roots and development of Chinese journalism and communication, but also demonstrate how Chinese journalism and communication interact and struggle with social culture and politics. Ar…

  • Driving factors of social media article diffusion

    Open Access•Zhao Yunze, Yunze Zhao et al.•ARTICLE•Journalism•2026

    This study constructs three logistic models to predict whether an article on social media can achieve a high reading volume (100,000+), a high liking volume (above 1,099), and a high reading and liking volume simultaneously. Our findings are based on the analysis of 22,632 articles published by WeChat Official Accounts. The accuracy of these three models reaches 79%, 81.14%, and 84.26%, respectively. The models verify the important impact of emot…

  • Relationship Between Emotional Reactions and Information Sharing

    Zhao Yunze, Yunze Zhao et al.•ARTICLE•Journal of Broadcasting &…•2026

Archaeology (1 obras) · China (1 obras) · china (1 obras) · Computational and Text Analysis Methods (1 obras) · Digital Marketing and Social Media (1 obras) · Emotional expression (1 obras) · Emotional Intelligence and Performance (1 obras) · Emotional reaction (1 obras) · Empirical evidence (1 obras) · Empirical research (1 obras)

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