Keisha M Cutright
Datos Biográficos
| ID | 84313 |
|---|---|
| NOMBRE | Keisha M Cutright |
| NOMBRES | Keisha M |
| APELLIDO | Cutright |
| FIRMA | CUTRIGHT K M |
| AFILIACIONES | Duke University |
| ORCID | 0000-0003-2620-4901 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 11 |
| TOTAL DE CITAS | 60 |
| TOTAL COMO AUTOR | 11 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2011 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 3 |
Bunch of jerks
Brands are increasingly finding themselves on the receiving end of negative labels from a variety of sources. While sometimes warranted, many of these negative labels feel like unwarranted or uncivil insults. Brands generally respond to such undeserved degradation by ignoring the insult, denying the insult, or perhaps apologizing to the insulter. This research explores another potential strategy: reappropriating the insult. We reveal that reappro…
From believer to buyer
Aglozo and Cohen ( Journal of Consumer Psychology , 2025) synthesize prior work on the influence of religious values on consumer behavior through the frameworks of Schwartz's value theory and moral foundations theory. In this commentary, we extend their work by examining the intersection of religious values and branding. First, we build upon existing frameworks to identify pathways through which brands can leverage religious values (people‐based …
No Bandwidth to Self-Gift
From time, to money, to energy, many consumers are feeling more constrained than ever before. One potential solution to the pervasive feeling of constraint is self-gifting, which is the process of invoking a hedonic consumption experience with the a priori intention of boosting one’s emotional well-being. But despite being a potentially powerful tool for mood repair, are consumers effectively coping with constraint by engaging in self-gifting? An…
The Preference for Spontaneity in Entertainment
Whether watching a movie, sports game, or musical performance, consumers often seek entertainment experiences that are produced by one or more individuals. And although consumers often witness producers acting spontaneously, little is known about the preference for spontaneity in entertainment. Six studies, including real consumer-relevant decisions and a Facebook field experiment, reveal that consumers prefer spontaneity (vs. planned behavior) a…
Loved As-Is
Consumers often desire to become better versions of themselves. Reflecting this interest in self-improvement, the marketplace offers consumers a wide range of products and services that promise to improve or better the consumer in some way. But, in a world with unlimited opportunities to spend one's time and money, what influences whether consumers will invest in products that enable self-improvement? We demonstrate that the degree to which God i…
Distinctively Different
Consumers see many brands during the course of a day but often pay very little attention to how such exposures will influence their subsequent decisions. This research examines how being exposed to multiple brands at once affects consumers' reactions to these brands, particularly when little effort is exerted in processing this information. Focusing on the role of brand personalities, we argue that when a focal brand is seen with a brand that has…
Doing It the Hard Way
Consumers often face situations in which their feelings of personal control are threatened. In such contexts, what role should products play in helping consumers pursue their goals (e.g., losing weight, maintaining a clean home)? Across five studies, we challenge the traditional view that low control is detrimental to effort and demonstrate that consumers prefer products that require them to engage in hard work when feelings of control are low. S…
The Beauty of Boundaries
How do consumers cope when it seems that they have no control over their outcomes in life? This research posits that consumers will seek greater structure in consumption--or the sense that everything is in its designated place. Moreover, it suggests that very simple boundaries in the environment offer a means for attaining this sense of structure. Several experiments demonstrate that when personal control is threatened, consumers prefer logos, pr…
A Person by Situation Account of Motivated System Defense
Three studies demonstrate how individual differences in confidence in the sociopolitical system interact with threats that engage the system justification motive to produce system defense. Following threat, participants low, but not high, in system confidence increasingly defended the system, by rejecting system change (Study 1) and preferring domestic over international products (Studies 2 and 3). These findings contribute to the literature on s…
Hope, pride, and processing during optimal and nonoptimal times of day
We examine the conditions under which the distinct positive emotions of hope versus pride facilitate more or less fluid cognitive processing. Using individuals' naturally occurring time of day preferences (i.e., morning vs. evening hours), we show that specific positive emotions can differentially influence processing resources. We argue that specific positive emotions are more likely to influence processing and behavior during nonoptimal times o…
When Your World Must Be Defended
Consumers are often strongly motivated to view themselves as part of a legitimate and fair external system. Our research focuses on how individuals adopt distinct ways of defending their system when it is threatened and, in particular, how this is revealed in their consumption choices. We find that although individuals differ in how confident they are in the legitimacy of their system, they do not differ in their motivation to defend the system w…
The Beauty of Boundaries
How do consumers cope when it seems that they have no control over their outcomes in life? This research posits that consumers will seek greater structure in consumption--or the sense that everything is in its designated place. Moreover, it suggests that very simple boundaries in the environment offer a means for attaining this sense of structure. Several experiments demonstrate that when personal control is threatened, consumers prefer logos, pr…
When Your World Must Be Defended
Consumers are often strongly motivated to view themselves as part of a legitimate and fair external system. Our research focuses on how individuals adopt distinct ways of defending their system when it is threatened and, in particular, how this is revealed in their consumption choices. We find that although individuals differ in how confident they are in the legitimacy of their system, they do not differ in their motivation to defend the system w…
Doing It the Hard Way
Consumers often face situations in which their feelings of personal control are threatened. In such contexts, what role should products play in helping consumers pursue their goals (e.g., losing weight, maintaining a clean home)? Across five studies, we challenge the traditional view that low control is detrimental to effort and demonstrate that consumers prefer products that require them to engage in hard work when feelings of control are low. S…
Loved As-Is
Consumers often desire to become better versions of themselves. Reflecting this interest in self-improvement, the marketplace offers consumers a wide range of products and services that promise to improve or better the consumer in some way. But, in a world with unlimited opportunities to spend one's time and money, what influences whether consumers will invest in products that enable self-improvement? We demonstrate that the degree to which God i…
The Preference for Spontaneity in Entertainment
Whether watching a movie, sports game, or musical performance, consumers often seek entertainment experiences that are produced by one or more individuals. And although consumers often witness producers acting spontaneously, little is known about the preference for spontaneity in entertainment. Six studies, including real consumer-relevant decisions and a Facebook field experiment, reveal that consumers prefer spontaneity (vs. planned behavior) a…
Distinctively Different
Consumers see many brands during the course of a day but often pay very little attention to how such exposures will influence their subsequent decisions. This research examines how being exposed to multiple brands at once affects consumers' reactions to these brands, particularly when little effort is exerted in processing this information. Focusing on the role of brand personalities, we argue that when a focal brand is seen with a brand that has…
A Person by Situation Account of Motivated System Defense
Three studies demonstrate how individual differences in confidence in the sociopolitical system interact with threats that engage the system justification motive to produce system defense. Following threat, participants low, but not high, in system confidence increasingly defended the system, by rejecting system change (Study 1) and preferring domestic over international products (Studies 2 and 3). These findings contribute to the literature on s…
Hope, pride, and processing during optimal and nonoptimal times of day
We examine the conditions under which the distinct positive emotions of hope versus pride facilitate more or less fluid cognitive processing. Using individuals' naturally occurring time of day preferences (i.e., morning vs. evening hours), we show that specific positive emotions can differentially influence processing resources. We argue that specific positive emotions are more likely to influence processing and behavior during nonoptimal times o…
When Your World Must Be Defended
Consumers are often strongly motivated to view themselves as part of a legitimate and fair external system. Our research focuses on how individuals adopt distinct ways of defending their system when it is threatened and, in particular, how this is revealed in their consumption choices. We find that although individuals differ in how confident they are in the legitimacy of their system, they do not differ in their motivation to defend the system w…
The Beauty of Boundaries
How do consumers cope when it seems that they have no control over their outcomes in life? This research posits that consumers will seek greater structure in consumption--or the sense that everything is in its designated place. Moreover, it suggests that very simple boundaries in the environment offer a means for attaining this sense of structure. Several experiments demonstrate that when personal control is threatened, consumers prefer logos, pr…
Distinctively Different
Consumers see many brands during the course of a day but often pay very little attention to how such exposures will influence their subsequent decisions. This research examines how being exposed to multiple brands at once affects consumers' reactions to these brands, particularly when little effort is exerted in processing this information. Focusing on the role of brand personalities, we argue that when a focal brand is seen with a brand that has…
Doing It the Hard Way
Consumers often face situations in which their feelings of personal control are threatened. In such contexts, what role should products play in helping consumers pursue their goals (e.g., losing weight, maintaining a clean home)? Across five studies, we challenge the traditional view that low control is detrimental to effort and demonstrate that consumers prefer products that require them to engage in hard work when feelings of control are low. S…
Loved As-Is
Consumers often desire to become better versions of themselves. Reflecting this interest in self-improvement, the marketplace offers consumers a wide range of products and services that promise to improve or better the consumer in some way. But, in a world with unlimited opportunities to spend one's time and money, what influences whether consumers will invest in products that enable self-improvement? We demonstrate that the degree to which God i…
No Bandwidth to Self-Gift
From time, to money, to energy, many consumers are feeling more constrained than ever before. One potential solution to the pervasive feeling of constraint is self-gifting, which is the process of invoking a hedonic consumption experience with the a priori intention of boosting one’s emotional well-being. But despite being a potentially powerful tool for mood repair, are consumers effectively coping with constraint by engaging in self-gifting? An…
The Preference for Spontaneity in Entertainment
Whether watching a movie, sports game, or musical performance, consumers often seek entertainment experiences that are produced by one or more individuals. And although consumers often witness producers acting spontaneously, little is known about the preference for spontaneity in entertainment. Six studies, including real consumer-relevant decisions and a Facebook field experiment, reveal that consumers prefer spontaneity (vs. planned behavior) a…
Bunch of jerks
Brands are increasingly finding themselves on the receiving end of negative labels from a variety of sources. While sometimes warranted, many of these negative labels feel like unwarranted or uncivil insults. Brands generally respond to such undeserved degradation by ignoring the insult, denying the insult, or perhaps apologizing to the insulter. This research explores another potential strategy: reappropriating the insult. We reveal that reappro…
From believer to buyer
Aglozo and Cohen ( Journal of Consumer Psychology , 2025) synthesize prior work on the influence of religious values on consumer behavior through the frameworks of Schwartz's value theory and moral foundations theory. In this commentary, we extend their work by examining the intersection of religious values and branding. First, we build upon existing frameworks to identify pathways through which brands can leverage religious values (people‐based …
Psychology (9 obras) · Social Psychology (9 obras) · Business (7 obras) · Consumer Behavior in Brand Consumption and Identification (6 obras) · Sociology (6 obras) · Cognitive psychology (4 obras) · Marketing (4 obras) · Marketing (4 obras) · Computer Science (3 obras) · Consumption (sociology) (3 obras)