Sindhuri PONNAPUREDDY
Datos Biográficos
| ID | 8577453 |
|---|---|
| NOMBRE | Sindhuri PONNAPUREDDY |
| NOMBRES | Sindhuri |
| APELLIDO | PONNAPUREDDY |
| FIRMA | PONNAPUREDDY S |
| AFILIACIONES | Department of Communication and Media Research, University of Zurich – IKMZ, Zurich, Switzerland; |
| VERIFICADO | No |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2018 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2020 |
| ÍNDICE H | 0 |
The mediating role of perceived benefits on intentions to book a sustainable hotel
The theory of planned behaviour (TPB) was applied to analyse the role of perceived benefits (PB) on intentions to book a sustainable hotel. Data for the research came from 2564 respondents to an online survey conducted in Switzerland, Germany, and USA. A multi-group structural equation modelling (SEM) determined how PB (environmental, social, and economic) played a mediating role on booking intentions (BI) in the three markets and identified sign…
How Country Image Affects Intention to Visit a Destination
The paper examines how country image affects the intention to visit a destination by means of a quantitative study conducted in Russia. It specifically explores the mediating influence of psychological destination image, functional destination image, and attitude towards the destination between country image and visiting intention. Data for the research were collected from a survey involving 919 respondents in Russia who had gone on a vacation, a…
Sin obras prominentes en esta página.
How Country Image Affects Intention to Visit a Destination
The paper examines how country image affects the intention to visit a destination by means of a quantitative study conducted in Russia. It specifically explores the mediating influence of psychological destination image, functional destination image, and attitude towards the destination between country image and visiting intention. Data for the research were collected from a survey involving 919 respondents in Russia who had gone on a vacation, a…
The mediating role of perceived benefits on intentions to book a sustainable hotel
The theory of planned behaviour (TPB) was applied to analyse the role of perceived benefits (PB) on intentions to book a sustainable hotel. Data for the research came from 2564 respondents to an online survey conducted in Switzerland, Germany, and USA. A multi-group structural equation modelling (SEM) determined how PB (environmental, social, and economic) played a mediating role on booking intentions (BI) in the three markets and identified sign…
Business (2 obras) · Consumer Behavior in Brand Consumption and Identification (2 obras) · Psychology (2 obras) · Advertising (1 obras) · Brand Image (1 obras) · Computer Science (1 obras) · Computer-assisted web interviewing (1 obras) · Destination Image (1 obras) · Destination Marketing (1 obras) · Destinations (1 obras)