Nailya Ordabayeva
Datos Biográficos
| ID | 86888 |
|---|---|
| NOMBRE | Nailya Ordabayeva |
| NOMBRES | Nailya |
| APELLIDO | Ordabayeva |
| FIRMA | ORDABAYEVA N |
| AFILIACIONES | Boston College |
| ORCID | 0000-0001-6764-2495 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 24 |
| TOTAL DE CITAS | 105 |
| TOTAL COMO AUTOR | 11 |
| TOTAL COMO EDITOR | 13 |
| PRIMER AÑO DE PUBLICACIÓN | 2011 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 5 |
Defining and Understanding Vintage
Trendsetters and cutting-edge brands constantly seek new styles and fresh designs that set them apart from previous trends. However, in recent decades, these early adopters and innovators have also increasingly turned to selected pieces from the past, a market phenomenon often referred to as “vintage.” But what are vintage products exactly? This research develops a unified framework for understanding vintage consumption using a multimethod approa…
When Is Digital Censorship Permissible? A Conversation Norms Account
How do people decide what should—and should not—be censored? Seven studies investigate the psychology of digital censorship regarding user-generated content. Study 1 is inductive, identifying three dimensions—content, intent, and outcomes—along which consumers believe censorship decisions regarding user-generated content should be made. Despite the prevailing practice of content-based digital-censorship decisions—that is, censorship based on whet…
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
Consumers have increasing access to more holistic information about the providers they consider working with and hiring (e.g., realtors, designers), including how they spend their free time. This research examines how a professional’s disclosure of their leisure activities impacts consumer choice. While the way people spend their leisure time should be unrelated to their professional aptitude, across an online field study and four lab studies, th…
The Asymmetry of Gender-Fluid Trends
Marketers and consumers are rapidly embracing gender-fluid products that fundamentally challenge the conventional associations of masculinity and femininity. In theory, manifestations of gender fluidity in the marketplace respond to shifting gender norms toward more inclusivity. Accordingly, consumers believe that the representation of traditionally male and female styles in these trends should be even. In contrast with these balanced views, this…
The Color of Status
The elevation of brand status is a crucial goal for numerous luxury brands. Building on the framework of learned color associations, the current research suggests that using less saturated colors in products enhances consumers’ perception of luxury brand status. This effect arises from consumers’ association between less saturated colors and the passage of time, leading to perceptions of the brand as having a rich continuity heritage. Because con…
He Loves the One He Has Invested In
The sunk cost bias, that is, people's suboptimal tendency to continue to pursue previously invested options, has been found in many domains, and various mechanisms have been proposed. The current study offers a novel perspective for understanding sunk cost bias. Drawing on previous findings suggesting that sunk cost bias may be adaptive and promoted by fundamental motives, it is theorized that sunk cost bias may be a goal-oriented behavior in the…
Consuming Regardless of Preference
Given that the central objective of consumption in many contexts is to derive enjoyment or utility, it is reasonable to assume that how much people consume a product will primarily be driven by how much they like it. Yet, the current research finds that, although consumers indeed predict that they will consume a greater amount of options they like more, their actual consumption can be surprisingly insensitive to their preferences. Across six expe…
Dominance Effects in the Wild
In real-world marketplaces, one may encounter an alternative that is inferior to another one in the assortment. While the presence of such seemingly irrelevant inferior alternatives should ostensibly have no influence on consumers’ decisions, an extensive literature using stylized lab experiments has found that, surprisingly, their presence matters. Specifically, the dominance effect suggests that the presence of an inferior alternative shifts co…
Curvy Digital Marketing Designs
With the growing prevalence of digital platforms for online shopping, advertising, and marketing activities in general, it is imperative to better understand how designs of virtual elements on digital interfaces influence click behavior. Websites and online advertisements contain virtual elements such as call-to-action buttons, images, and logos. This research examines how curved versus sharp angled shapes of virtual elements in online ads and on…
Historizing the present
This paper conceptualizes the phenomenon of historizing the present , defined as emphasizing the historical significance of present events and treating the present from the perspective of history. The authors identify four modes of historizing the present (emphasizing that: (1) the present will shape history; (2) the present is a unique moment in history; (3) the present will be remembered in history; (4) the present echoes history) and demonstra…
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
Why, how, and when can logos with a blue positive space communicate competence versus sadness? Why, how, and when might logos with a red positive space evoke impressions of liveliness versus aggressiveness? As the current research establishes, a black background strengthens the negative meanings associated with the hue of a logo's positive space and weakens its positive meanings. Conversely, a white background strengthens its positive meanings an…
How Traditional Production Shapes Perceptions of Product Quality
The current research examines how the knowledge that a product is made using a traditional method influences perceptions of its quality. We propose that consumers believe that a brand using traditional methods is beneficial for society because it is concerned about cultural preservation and this belief has a positive effect on perceived quality. Six experimental studies show that consumers evaluate products produced with a method described as tra…
Misperception of Multiple Risks in Medical Decision-Making
How do consumers combine multiple risk items when forming overall risk judgments? Drawing on the fuzzy trace theory and categorical averaging, this research finds that adding a low-risk item to a high-risk item reduces the overall risk perception because people reason categorically about risk. They impose categorical distinctions on quantitative risk information, and when combining categorical information, they tend to average across categories i…
Stars versus Bars
Websites commonly use visual formats to display numerical product ratings. Highlighting the overlooked notion of the 'aesthetics' of product ratings, the current research examines how the shape of basic visual rating units (rectangular vs. non-rectangular) influences product preference. Seven experiments (and 23 supplementary experiments; N = 17,994) demonstrate a visual rounding effect. Specifically, compared to the rectangular rating format (e.…
The Mate Screening Motive
Previous research has found that for men, activating a mating motive increases luxury consumption as a way to attract a romantic partner. However, little is known about the role of luxury consumption in women's romantic endeavors. The present research conceptualizes a mate screening motive, which explains how women use luxury consumption to romantically signal to men. Six studies and two follow-ups conducted in controlled and field settings show …
How Political Ideology Shapes Preferences for Observably Inferior Products
While existing consumer research on political ideology often focuses on ideological differences in preferences for high-status, typically observably superior products, little is known about how political ideology may shape preferences for observably inferior products in non-status-signaling domains. Observably inferior products are product options that are dominated by alternatives along observable dimensions. We propose that, in non-status-signa…
Status Pivoting
Prior research has established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption within the domain of the status threat (e.g., products associated with financial and professional success) is the most straightforward way to cope with comparisons to high-status individuals, we examine when, why, and how consumers cope with status threat by choosing to 'pivot' and display succ…
The Impostor Syndrome from Luxury Consumption
The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, producing what we call the impostor syndrome from luxury consumption. As a result, paradoxically, luxury consumption may backfire and lead consumers to behave less confidently due to their undermined feelings of self-authenticity. Feelings of inauthenticity from luxury con…
The effects of salience of the sound of food on consumption
Similar but unequal
Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy
As consumers' political opinions become more divided and more central to their identities, it is important to understand how political ideology shapes consumers' attempts to differentiate from others in the marketplace. Seven studies demonstrate that political ideology systematically influences consumers' preferences for differentiation. Conservative ideology leads consumers to differentiate from others vertically in the social hierarchy through …
Similarity focus and support for redistribution
In the eye of the beholder
Getting Ahead of the Joneses
It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more. However, this prediction and its causal mechanism have never been studied experimentally. Five studies show that greater equality increases the satisfaction of those in the lowest tier of the distribution because it reduces the possession gap between what they ha…
Getting Ahead of the Joneses
It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more. However, this prediction and its causal mechanism have never been studied experimentally. Five studies show that greater equality increases the satisfaction of those in the lowest tier of the distribution because it reduces the possession gap between what they ha…
Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy
As consumers' political opinions become more divided and more central to their identities, it is important to understand how political ideology shapes consumers' attempts to differentiate from others in the marketplace. Seven studies demonstrate that political ideology systematically influences consumers' preferences for differentiation. Conservative ideology leads consumers to differentiate from others vertically in the social hierarchy through …
The Impostor Syndrome from Luxury Consumption
The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, producing what we call the impostor syndrome from luxury consumption. As a result, paradoxically, luxury consumption may backfire and lead consumers to behave less confidently due to their undermined feelings of self-authenticity. Feelings of inauthenticity from luxury con…
Status Pivoting
Prior research has established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption within the domain of the status threat (e.g., products associated with financial and professional success) is the most straightforward way to cope with comparisons to high-status individuals, we examine when, why, and how consumers cope with status threat by choosing to 'pivot' and display succ…
In the eye of the beholder
How Political Ideology Shapes Preferences for Observably Inferior Products
While existing consumer research on political ideology often focuses on ideological differences in preferences for high-status, typically observably superior products, little is known about how political ideology may shape preferences for observably inferior products in non-status-signaling domains. Observably inferior products are product options that are dominated by alternatives along observable dimensions. We propose that, in non-status-signa…
Similarity focus and support for redistribution
He Loves the One He Has Invested In
The sunk cost bias, that is, people's suboptimal tendency to continue to pursue previously invested options, has been found in many domains, and various mechanisms have been proposed. The current study offers a novel perspective for understanding sunk cost bias. Drawing on previous findings suggesting that sunk cost bias may be adaptive and promoted by fundamental motives, it is theorized that sunk cost bias may be a goal-oriented behavior in the…
Similar but unequal
Historizing the present
This paper conceptualizes the phenomenon of historizing the present , defined as emphasizing the historical significance of present events and treating the present from the perspective of history. The authors identify four modes of historizing the present (emphasizing that: (1) the present will shape history; (2) the present is a unique moment in history; (3) the present will be remembered in history; (4) the present echoes history) and demonstra…
How Traditional Production Shapes Perceptions of Product Quality
The current research examines how the knowledge that a product is made using a traditional method influences perceptions of its quality. We propose that consumers believe that a brand using traditional methods is beneficial for society because it is concerned about cultural preservation and this belief has a positive effect on perceived quality. Six experimental studies show that consumers evaluate products produced with a method described as tra…
Stars versus Bars
Websites commonly use visual formats to display numerical product ratings. Highlighting the overlooked notion of the 'aesthetics' of product ratings, the current research examines how the shape of basic visual rating units (rectangular vs. non-rectangular) influences product preference. Seven experiments (and 23 supplementary experiments; N = 17,994) demonstrate a visual rounding effect. Specifically, compared to the rectangular rating format (e.…
The Mate Screening Motive
Previous research has found that for men, activating a mating motive increases luxury consumption as a way to attract a romantic partner. However, little is known about the role of luxury consumption in women's romantic endeavors. The present research conceptualizes a mate screening motive, which explains how women use luxury consumption to romantically signal to men. Six studies and two follow-ups conducted in controlled and field settings show …
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
Consumers have increasing access to more holistic information about the providers they consider working with and hiring (e.g., realtors, designers), including how they spend their free time. This research examines how a professional’s disclosure of their leisure activities impacts consumer choice. While the way people spend their leisure time should be unrelated to their professional aptitude, across an online field study and four lab studies, th…
Consuming Regardless of Preference
Given that the central objective of consumption in many contexts is to derive enjoyment or utility, it is reasonable to assume that how much people consume a product will primarily be driven by how much they like it. Yet, the current research finds that, although consumers indeed predict that they will consume a greater amount of options they like more, their actual consumption can be surprisingly insensitive to their preferences. Across six expe…
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
Why, how, and when can logos with a blue positive space communicate competence versus sadness? Why, how, and when might logos with a red positive space evoke impressions of liveliness versus aggressiveness? As the current research establishes, a black background strengthens the negative meanings associated with the hue of a logo's positive space and weakens its positive meanings. Conversely, a white background strengthens its positive meanings an…
Getting Ahead of the Joneses
It is widely believed that increasing the equality of material possessions or income in a social group should lead people at the bottom of the distribution to consume less and save more. However, this prediction and its causal mechanism have never been studied experimentally. Five studies show that greater equality increases the satisfaction of those in the lowest tier of the distribution because it reduces the possession gap between what they ha…
In the eye of the beholder
Similarity focus and support for redistribution
Better or Different? How Political Ideology Shapes Preferences for Differentiation in the Social Hierarchy
As consumers' political opinions become more divided and more central to their identities, it is important to understand how political ideology shapes consumers' attempts to differentiate from others in the marketplace. Seven studies demonstrate that political ideology systematically influences consumers' preferences for differentiation. Conservative ideology leads consumers to differentiate from others vertically in the social hierarchy through …
The effects of salience of the sound of food on consumption
Similar but unequal
The Impostor Syndrome from Luxury Consumption
The present research proposes that luxury consumption can be a double-edged sword: while luxury consumption yields status benefits, it can also make consumers feel inauthentic, producing what we call the impostor syndrome from luxury consumption. As a result, paradoxically, luxury consumption may backfire and lead consumers to behave less confidently due to their undermined feelings of self-authenticity. Feelings of inauthenticity from luxury con…
Status Pivoting
Prior research has established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption within the domain of the status threat (e.g., products associated with financial and professional success) is the most straightforward way to cope with comparisons to high-status individuals, we examine when, why, and how consumers cope with status threat by choosing to 'pivot' and display succ…
Misperception of Multiple Risks in Medical Decision-Making
How do consumers combine multiple risk items when forming overall risk judgments? Drawing on the fuzzy trace theory and categorical averaging, this research finds that adding a low-risk item to a high-risk item reduces the overall risk perception because people reason categorically about risk. They impose categorical distinctions on quantitative risk information, and when combining categorical information, they tend to average across categories i…
Stars versus Bars
Websites commonly use visual formats to display numerical product ratings. Highlighting the overlooked notion of the 'aesthetics' of product ratings, the current research examines how the shape of basic visual rating units (rectangular vs. non-rectangular) influences product preference. Seven experiments (and 23 supplementary experiments; N = 17,994) demonstrate a visual rounding effect. Specifically, compared to the rectangular rating format (e.…
The Mate Screening Motive
Previous research has found that for men, activating a mating motive increases luxury consumption as a way to attract a romantic partner. However, little is known about the role of luxury consumption in women's romantic endeavors. The present research conceptualizes a mate screening motive, which explains how women use luxury consumption to romantically signal to men. Six studies and two follow-ups conducted in controlled and field settings show …
How Political Ideology Shapes Preferences for Observably Inferior Products
While existing consumer research on political ideology often focuses on ideological differences in preferences for high-status, typically observably superior products, little is known about how political ideology may shape preferences for observably inferior products in non-status-signaling domains. Observably inferior products are product options that are dominated by alternatives along observable dimensions. We propose that, in non-status-signa…
Consuming Regardless of Preference
Given that the central objective of consumption in many contexts is to derive enjoyment or utility, it is reasonable to assume that how much people consume a product will primarily be driven by how much they like it. Yet, the current research finds that, although consumers indeed predict that they will consume a greater amount of options they like more, their actual consumption can be surprisingly insensitive to their preferences. Across six expe…
Dominance Effects in the Wild
In real-world marketplaces, one may encounter an alternative that is inferior to another one in the assortment. While the presence of such seemingly irrelevant inferior alternatives should ostensibly have no influence on consumers’ decisions, an extensive literature using stylized lab experiments has found that, surprisingly, their presence matters. Specifically, the dominance effect suggests that the presence of an inferior alternative shifts co…
Curvy Digital Marketing Designs
With the growing prevalence of digital platforms for online shopping, advertising, and marketing activities in general, it is imperative to better understand how designs of virtual elements on digital interfaces influence click behavior. Websites and online advertisements contain virtual elements such as call-to-action buttons, images, and logos. This research examines how curved versus sharp angled shapes of virtual elements in online ads and on…
Historizing the present
This paper conceptualizes the phenomenon of historizing the present , defined as emphasizing the historical significance of present events and treating the present from the perspective of history. The authors identify four modes of historizing the present (emphasizing that: (1) the present will shape history; (2) the present is a unique moment in history; (3) the present will be remembered in history; (4) the present echoes history) and demonstra…
Competent or Sad Blue? Lively or Aggressive Red? Why, How, and When Background Color Shapes the Meanings of Logo Hues
Why, how, and when can logos with a blue positive space communicate competence versus sadness? Why, how, and when might logos with a red positive space evoke impressions of liveliness versus aggressiveness? As the current research establishes, a black background strengthens the negative meanings associated with the hue of a logo's positive space and weakens its positive meanings. Conversely, a white background strengthens its positive meanings an…
How Traditional Production Shapes Perceptions of Product Quality
The current research examines how the knowledge that a product is made using a traditional method influences perceptions of its quality. We propose that consumers believe that a brand using traditional methods is beneficial for society because it is concerned about cultural preservation and this belief has a positive effect on perceived quality. Six experimental studies show that consumers evaluate products produced with a method described as tra…
When Is Digital Censorship Permissible? A Conversation Norms Account
How do people decide what should—and should not—be censored? Seven studies investigate the psychology of digital censorship regarding user-generated content. Study 1 is inductive, identifying three dimensions—content, intent, and outcomes—along which consumers believe censorship decisions regarding user-generated content should be made. Despite the prevailing practice of content-based digital-censorship decisions—that is, censorship based on whet…
What Do You Do Outside of Work? When and Why Disclosing Eudaimonic Leisure Activities Increases Competence Perceptions and Consumer Choice
Consumers have increasing access to more holistic information about the providers they consider working with and hiring (e.g., realtors, designers), including how they spend their free time. This research examines how a professional’s disclosure of their leisure activities impacts consumer choice. While the way people spend their leisure time should be unrelated to their professional aptitude, across an online field study and four lab studies, th…
The Asymmetry of Gender-Fluid Trends
Marketers and consumers are rapidly embracing gender-fluid products that fundamentally challenge the conventional associations of masculinity and femininity. In theory, manifestations of gender fluidity in the marketplace respond to shifting gender norms toward more inclusivity. Accordingly, consumers believe that the representation of traditionally male and female styles in these trends should be even. In contrast with these balanced views, this…
The Color of Status
The elevation of brand status is a crucial goal for numerous luxury brands. Building on the framework of learned color associations, the current research suggests that using less saturated colors in products enhances consumers’ perception of luxury brand status. This effect arises from consumers’ association between less saturated colors and the passage of time, leading to perceptions of the brand as having a rich continuity heritage. Because con…
He Loves the One He Has Invested In
The sunk cost bias, that is, people's suboptimal tendency to continue to pursue previously invested options, has been found in many domains, and various mechanisms have been proposed. The current study offers a novel perspective for understanding sunk cost bias. Drawing on previous findings suggesting that sunk cost bias may be adaptive and promoted by fundamental motives, it is theorized that sunk cost bias may be a goal-oriented behavior in the…
Defining and Understanding Vintage
Trendsetters and cutting-edge brands constantly seek new styles and fresh designs that set them apart from previous trends. However, in recent decades, these early adopters and innovators have also increasingly turned to selected pieces from the past, a market phenomenon often referred to as “vintage.” But what are vintage products exactly? This research develops a unified framework for understanding vintage consumption using a multimethod approa…
Psychology (20 obras) · Social Psychology (15 obras) · Consumer Behavior in Brand Consumption and Identification (13 obras) · Economics (12 obras) · Business (11 obras) · Computer Science (10 obras) · Perception (10 obras) · Marketing (8 obras) · Microeconomics (8 obras) · Political science (8 obras)