Halim Agung
Datos Biográficos
| ID | 8802024 |
|---|---|
| NOMBRE | Halim Agung |
| NOMBRES | Halim |
| APELLIDO | Agung |
| FIRMA | AGUNG H |
| AFILIACIONES | University of Bunda Mulia |
| ORCID | 0000-0002-7384-1252 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAS | 0 |
| OBRAS COMO AUTOR | 2 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2021 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2021 |
| ÍNDICE H | 0 |
Brand image’s impression on impulsive buying of healthcare products
The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and …
Digitizing the Meaning of Enthusiasm in #Generasiberanipahit Through Morris Semiotics
The development of communication patterns carried out in virtual spaces is currently increasingly widespread. The various benefits that have been proven in various studies on digitalization efforts are driving more parties to do the same. The use of a hashtag in giving messages and impressions through digital media is one thing that should be considered. The message used needs to be structured with the right communication strategy so the series o…
Sin obras prominentes en esta página.
Brand image’s impression on impulsive buying of healthcare products
The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and …
Digitizing the Meaning of Enthusiasm in #Generasiberanipahit Through Morris Semiotics
The development of communication patterns carried out in virtual spaces is currently increasingly widespread. The various benefits that have been proven in various studies on digitalization efforts are driving more parties to do the same. The use of a hashtag in giving messages and impressions through digital media is one thing that should be considered. The message used needs to be structured with the right communication strategy so the series o…
Psychology (2 obras) · Advertising (1 obra) · Aesthetics (1 obra) · Brand Image (1 obra) · Business (1 obra) · Computer Science (1 obra) · Consumer Retail Behavior Studies (1 obra) · Courage (1 obra) · COVID-19 Pandemic Impacts (1 obra) · Data collection (1 obra)