Yadira PÁRRAGA
Datos Biográficos
| ID | 8961342 |
|---|---|
| NOMBRE | Yadira PÁRRAGA |
| NOMBRES | Yadira |
| APELLIDO | PÁRRAGA |
| FIRMA | PÁRRAGA Y |
| AFILIACIONES | Escuela Superior Politécnica Agropecuaria de Manabí Manuel Félix López |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2026 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 0 |
Co-Creation and Loyalty in Travel Agencies
The aim of this study is to analyze how co-creation activities influence consumer behavior. The study is framed within the context of post-pandemic tourism recovery in emerging destinations, where traditional travel agencies face increasing challenges derived from digitalization and the growing tendency of tourists to independently plan their trips online. Specifically, it examines how these activities first improve perceived value and customer s…
Sin obras prominentes en esta página.
Co-Creation and Loyalty in Travel Agencies
The aim of this study is to analyze how co-creation activities influence consumer behavior. The study is framed within the context of post-pandemic tourism recovery in emerging destinations, where traditional travel agencies face increasing challenges derived from digitalization and the growing tendency of tourists to independently plan their trips online. Specifically, it examines how these activities first improve perceived value and customer s…
Customer satisfaction (1 obra) · Customer Service Quality and Loyalty (1 obra) · Digital Marketing and Social Media (1 obra) · Loyalty (1 obra) · Service and Product Innovation (1 obra) · Structural equation modeling (1 obra) · Sustainability (1 obra) · Tourism (1 obra) · TRIPS architecture (1 obra)