Martina Zuffa
Datos Biográficos
| ID | 8971499 |
|---|---|
| NOMBRE | Martina Zuffa |
| NOMBRES | Martina |
| APELLIDO | Zuffa |
| FIRMA | ZUFFA M |
| ORCID | 0009-0002-3598-7864 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2026 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 0 |
Brand Impact on the Perception of Colours and Archetypes
This study examines how colour, as a symbolic and emotional medium, aligns with brand archetypes and whether brand identities influence the relationship between archetypes and colour perception. Using Jungian archetype theory, colour psychology, and branding literature, the research investigates how consumers naturally associate colours with archetypes, brands with colours, and brands with archetypes. A cross-sectional survey (N=281) and a three-…
Sin obras prominentes en esta página.
Brand Impact on the Perception of Colours and Archetypes
This study examines how colour, as a symbolic and emotional medium, aligns with brand archetypes and whether brand identities influence the relationship between archetypes and colour perception. Using Jungian archetype theory, colour psychology, and branding literature, the research investigates how consumers naturally associate colours with archetypes, brands with colours, and brands with archetypes. A cross-sectional survey (N=281) and a three-…
Archetype (1 obra) · Categorization, perception, and language (1 obra) · Color perception and design (1 obra) · Consumer behaviour (1 obra) · Interpretation (philosophy) (1 obra) · Multisensory perception and integration (1 obra) · Narrative (1 obra) · Perception (1 obra) · Perspective (graphical) (1 obra) · The Symbolic (1 obra)