Stephen M Nowli
Datos Biográficos
| ID | 89969 |
|---|---|
| NOMBRE | Stephen M Nowli |
| NOMBRES | Stephen M |
| APELLIDO | Nowli |
| FIRMA | NOWLI S M |
| VERIFICADO | No |
| TOTAL DE OBRAS | 12 |
| TOTAL DE CITAS | 191 |
| TOTAL COMO AUTOR | 12 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 1999 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2019 |
| ÍNDICE H | 8 |
When an Hour Feels Shorter
Consumers often organize their time by scheduling various tasks, but also leave some time unaccounted for. The authors examine whether ending an interval of unaccounted time with an upcoming task systematically alters how this time is perceived and consumed. Eight studies conducted in both the lab and field show that bounded intervals of time (e.g., an hour before a scheduled meeting) feel prospectively shorter than unbounded intervals of time (e…
The Effect of Goal Specificity on Consumer Goal Reengagement
Consumers often need to decide if they want to reengage a goal, such as a goal of losing weight, a goal of saving money, or a goal of performing well on a video game. This research finds that consumers are more likely to reengage a goal when they have set a high-low range goal (e.g., lose 2–4 pounds this week) than when they have set a single number goal (e.g., lose 3 pounds this week). This effect is driven by the greater attainability and great…
The Many Shades of Rose-Colored Glasses
We present an evolutionary framework for examining the influence of different positive emotions on cognition and behavior. Testing this framework, we investigate how two positive emotions-pride and contentment-influence product desirability. Three experiments show that different positive emotions (compared with a neutral control condition) have specific effects on judgment that are consistent with the proposed underlying evolved function of each …
The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters
This research examines the moderating role of attempted dietary restraint on the amount of food consumed from small food in small packages versus large food in large packages. Four experiments demonstrate that restrained eaters consume more calories from small food in small packages, while unrestrained eaters consume more calories from large food in a large package. For restrained eaters, overconsumption of the small food in small packages result…
The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience
Does predicting the outcome of an uncertain event enhance the enjoyment of observing that event? The current popularity of office pools, spoiler message boards, and online betting Web sites seems to suggest that the act of prediction increases enjoyment. However, in a series of four experiments, we find that consumers who make predictions about uncertain events enjoy observing those events significantly less than those who do not make predictions…
Debiasing Insights from Process Tests
Most of the articles appearing in JCR that are characterized as behavioral decision theory (BDT) address some kind of bias or deviation from normative decision making. In addition to pointing out biases, these articles often examine underlying decision processes. We leverage approaches that researchers have used to understand process for insights into when and how biases can be corrected. We argue that some of these biases can be corrected by dir…
The Effect of Distractions While Tasting a Food Sample
This research examines the effect of distractions while sampling a food item on the subsequent choice of that item. Drawing upon research on pain, we present a two-component model, which predicts that distraction may decrease subsequent choices for the sampled item. The model asserts that the ultimate pleasure arising from the taste of a food sample depends on two components, one informational and the other affective. Further, the model proposes …
The Effect of a Delay between Choice and Consumption on Consumption Enjoyment
A consumer choosing a product must often wait before consuming it. In this article, we consider the consequences of waiting on consumption enjoyment. We propose that the effect of a delay on consumption enjoyment depends on both the negative utility of the wait itself and on the positive utility of anticipating a pleasant consumption experience. These factors exert different degrees of influence, depending on characteristics of the decision task.…
Coping with Ambivalence
This article examines how the exclusion of a neutral or fence-sitting option changes an expressed attitude or preference judgment. Over a series of six studies, we find that the exclusion of a neutral response option (1) affects the judgment of extreme options (strong positive and negative features) more significantly than the judgment of options that are average on all features, (2) results in respondents favoring the option superior on the more…
The Role of Explanations and Need for Uniqueness in Consumer Decision Making
This research investigates the interaction between a very common task, explaining decisions, and an individual difference, need for uniqueness (NFU), on buyer decision making. We propose that explaining (or providing reasons for) decisions shifts the focus from the choice of options to the choice of reasons. Furthermore, buyers who explain their decisions and have high NFU tend to select unconventional reasons and are, consequently, more likely t…
Comparison Effects on Preference Construction
Consumers frequently compare alternatives to make similarity and preference judgments. Recent research suggests that the construction of both similarity and preference judgments can be captured by a feature-matching model that allows for shifts in the relative weights assigned to the various features of the alternatives being compared. An implication of this model is that engaging in one comparative process (e.g., similarity) can influence the re…
The Effect of Time Pressure on Consumer Choice Deferral
This article investigates the effect of time pressure on choice deferral. Recent research suggests that the likelihood of deferral is contingent on the ease of making the selection decision (which option to choose) as well as the overall attractiveness of the selected alternative. We focus on how time pressure systematically impacts choice deferral by increasing the use of noncompensatory decision rules in the selection decision and by increasing…
The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters
This research examines the moderating role of attempted dietary restraint on the amount of food consumed from small food in small packages versus large food in large packages. Four experiments demonstrate that restrained eaters consume more calories from small food in small packages, while unrestrained eaters consume more calories from large food in a large package. For restrained eaters, overconsumption of the small food in small packages result…
The Effect of Time Pressure on Consumer Choice Deferral
This article investigates the effect of time pressure on choice deferral. Recent research suggests that the likelihood of deferral is contingent on the ease of making the selection decision (which option to choose) as well as the overall attractiveness of the selected alternative. We focus on how time pressure systematically impacts choice deferral by increasing the use of noncompensatory decision rules in the selection decision and by increasing…
The Role of Explanations and Need for Uniqueness in Consumer Decision Making
This research investigates the interaction between a very common task, explaining decisions, and an individual difference, need for uniqueness (NFU), on buyer decision making. We propose that explaining (or providing reasons for) decisions shifts the focus from the choice of options to the choice of reasons. Furthermore, buyers who explain their decisions and have high NFU tend to select unconventional reasons and are, consequently, more likely t…
The Many Shades of Rose-Colored Glasses
We present an evolutionary framework for examining the influence of different positive emotions on cognition and behavior. Testing this framework, we investigate how two positive emotions-pride and contentment-influence product desirability. Three experiments show that different positive emotions (compared with a neutral control condition) have specific effects on judgment that are consistent with the proposed underlying evolved function of each …
Coping with Ambivalence
This article examines how the exclusion of a neutral or fence-sitting option changes an expressed attitude or preference judgment. Over a series of six studies, we find that the exclusion of a neutral response option (1) affects the judgment of extreme options (strong positive and negative features) more significantly than the judgment of options that are average on all features, (2) results in respondents favoring the option superior on the more…
The Effect of a Delay between Choice and Consumption on Consumption Enjoyment
A consumer choosing a product must often wait before consuming it. In this article, we consider the consequences of waiting on consumption enjoyment. We propose that the effect of a delay on consumption enjoyment depends on both the negative utility of the wait itself and on the positive utility of anticipating a pleasant consumption experience. These factors exert different degrees of influence, depending on characteristics of the decision task.…
Comparison Effects on Preference Construction
Consumers frequently compare alternatives to make similarity and preference judgments. Recent research suggests that the construction of both similarity and preference judgments can be captured by a feature-matching model that allows for shifts in the relative weights assigned to the various features of the alternatives being compared. An implication of this model is that engaging in one comparative process (e.g., similarity) can influence the re…
The Effect of Distractions While Tasting a Food Sample
This research examines the effect of distractions while sampling a food item on the subsequent choice of that item. Drawing upon research on pain, we present a two-component model, which predicts that distraction may decrease subsequent choices for the sampled item. The model asserts that the ultimate pleasure arising from the taste of a food sample depends on two components, one informational and the other affective. Further, the model proposes …
The Effect of Goal Specificity on Consumer Goal Reengagement
Consumers often need to decide if they want to reengage a goal, such as a goal of losing weight, a goal of saving money, or a goal of performing well on a video game. This research finds that consumers are more likely to reengage a goal when they have set a high-low range goal (e.g., lose 2–4 pounds this week) than when they have set a single number goal (e.g., lose 3 pounds this week). This effect is driven by the greater attainability and great…
Debiasing Insights from Process Tests
Most of the articles appearing in JCR that are characterized as behavioral decision theory (BDT) address some kind of bias or deviation from normative decision making. In addition to pointing out biases, these articles often examine underlying decision processes. We leverage approaches that researchers have used to understand process for insights into when and how biases can be corrected. We argue that some of these biases can be corrected by dir…
When an Hour Feels Shorter
Consumers often organize their time by scheduling various tasks, but also leave some time unaccounted for. The authors examine whether ending an interval of unaccounted time with an upcoming task systematically alters how this time is perceived and consumed. Eight studies conducted in both the lab and field show that bounded intervals of time (e.g., an hour before a scheduled meeting) feel prospectively shorter than unbounded intervals of time (e…
The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience
Does predicting the outcome of an uncertain event enhance the enjoyment of observing that event? The current popularity of office pools, spoiler message boards, and online betting Web sites seems to suggest that the act of prediction increases enjoyment. However, in a series of four experiments, we find that consumers who make predictions about uncertain events enjoy observing those events significantly less than those who do not make predictions…
Comparison Effects on Preference Construction
Consumers frequently compare alternatives to make similarity and preference judgments. Recent research suggests that the construction of both similarity and preference judgments can be captured by a feature-matching model that allows for shifts in the relative weights assigned to the various features of the alternatives being compared. An implication of this model is that engaging in one comparative process (e.g., similarity) can influence the re…
The Effect of Time Pressure on Consumer Choice Deferral
This article investigates the effect of time pressure on choice deferral. Recent research suggests that the likelihood of deferral is contingent on the ease of making the selection decision (which option to choose) as well as the overall attractiveness of the selected alternative. We focus on how time pressure systematically impacts choice deferral by increasing the use of noncompensatory decision rules in the selection decision and by increasing…
The Role of Explanations and Need for Uniqueness in Consumer Decision Making
This research investigates the interaction between a very common task, explaining decisions, and an individual difference, need for uniqueness (NFU), on buyer decision making. We propose that explaining (or providing reasons for) decisions shifts the focus from the choice of options to the choice of reasons. Furthermore, buyers who explain their decisions and have high NFU tend to select unconventional reasons and are, consequently, more likely t…
Coping with Ambivalence
This article examines how the exclusion of a neutral or fence-sitting option changes an expressed attitude or preference judgment. Over a series of six studies, we find that the exclusion of a neutral response option (1) affects the judgment of extreme options (strong positive and negative features) more significantly than the judgment of options that are average on all features, (2) results in respondents favoring the option superior on the more…
The Effect of Distractions While Tasting a Food Sample
This research examines the effect of distractions while sampling a food item on the subsequent choice of that item. Drawing upon research on pain, we present a two-component model, which predicts that distraction may decrease subsequent choices for the sampled item. The model asserts that the ultimate pleasure arising from the taste of a food sample depends on two components, one informational and the other affective. Further, the model proposes …
The Effect of a Delay between Choice and Consumption on Consumption Enjoyment
A consumer choosing a product must often wait before consuming it. In this article, we consider the consequences of waiting on consumption enjoyment. We propose that the effect of a delay on consumption enjoyment depends on both the negative utility of the wait itself and on the positive utility of anticipating a pleasant consumption experience. These factors exert different degrees of influence, depending on characteristics of the decision task.…
Debiasing Insights from Process Tests
Most of the articles appearing in JCR that are characterized as behavioral decision theory (BDT) address some kind of bias or deviation from normative decision making. In addition to pointing out biases, these articles often examine underlying decision processes. We leverage approaches that researchers have used to understand process for insights into when and how biases can be corrected. We argue that some of these biases can be corrected by dir…
The Effects of Reduced Food Size and Package Size on the Consumption Behavior of Restrained and Unrestrained Eaters
This research examines the moderating role of attempted dietary restraint on the amount of food consumed from small food in small packages versus large food in large packages. Four experiments demonstrate that restrained eaters consume more calories from small food in small packages, while unrestrained eaters consume more calories from large food in a large package. For restrained eaters, overconsumption of the small food in small packages result…
The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of That Experience
Does predicting the outcome of an uncertain event enhance the enjoyment of observing that event? The current popularity of office pools, spoiler message boards, and online betting Web sites seems to suggest that the act of prediction increases enjoyment. However, in a series of four experiments, we find that consumers who make predictions about uncertain events enjoy observing those events significantly less than those who do not make predictions…
The Many Shades of Rose-Colored Glasses
We present an evolutionary framework for examining the influence of different positive emotions on cognition and behavior. Testing this framework, we investigate how two positive emotions-pride and contentment-influence product desirability. Three experiments show that different positive emotions (compared with a neutral control condition) have specific effects on judgment that are consistent with the proposed underlying evolved function of each …
The Effect of Goal Specificity on Consumer Goal Reengagement
Consumers often need to decide if they want to reengage a goal, such as a goal of losing weight, a goal of saving money, or a goal of performing well on a video game. This research finds that consumers are more likely to reengage a goal when they have set a high-low range goal (e.g., lose 2–4 pounds this week) than when they have set a single number goal (e.g., lose 3 pounds this week). This effect is driven by the greater attainability and great…
When an Hour Feels Shorter
Consumers often organize their time by scheduling various tasks, but also leave some time unaccounted for. The authors examine whether ending an interval of unaccounted time with an upcoming task systematically alters how this time is perceived and consumed. Eight studies conducted in both the lab and field show that bounded intervals of time (e.g., an hour before a scheduled meeting) feel prospectively shorter than unbounded intervals of time (e…
Psychology (11 obras) · Economics (10 obras) · Social Psychology (9 obras) · Decision-Making and Behavioral Economics (7 obras) · Behavioral Health and Interventions (5 obras) · Computer Science (5 obras) · Mathematics (5 obras) · Business (4 obras) · Consumption (sociology) (4 obras) · Microeconomics (4 obras)