Frazer Heritage
Datos Biográficos
| ID | 899748 |
|---|---|
| NOMBRE | Frazer Heritage |
| NOMBRES | Frazer |
| APELLIDO | Heritage |
| FIRMA | HERITAGE F |
| AFILIACIONES | Lancaster University |
| ORCID | 0000-0003-1257-1890 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 30 |
| TOTAL DE CITAS | 149 |
| TOTAL COMO AUTOR | 30 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2002 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 7 |
Researching Incels
As the world wakes up to the incel problem following Netflix's Adolescence, many examples of research into incels over the past decade have been poorly conducted. Researching Incels is a crucial intervention into problematic incel research – calling for a new framework for rigorous, responsible research to inform policy on the incel crisis. A critical overview on poor research examples using the primary case study of a report commissioned by the …
Brexit metaphors in UK higher education
This interdisciplinary study examines how senior leaders in UK higher education use everyday metaphors to convey their perspectives on Brexit and its implications. By analysing a corpus of 127 interviews conducted between 2017 and 2019 as part of a larger ESRC-funded project spanning 12 universities across the UK, this research employs critical sociocognitive theories and established metaphor identification methods to systematically uncover and i…
A Corpus Linguistic Analysis of Discourses on Twitter/“X” About Gendered Relational Social Actors Who Have Dementia
Understanding public discourses of dementia, particularly those normalised on large social media websites, is an important step towards tackling stigma and stereotypes. Although previous work has explored how dementia is spoken about, this is often in a very general sense, lacking exploration into how gender might influence these discussions. To address this, a corpus of Tweets containing the word dementia (c. 711,000 words) was collected. We ide…
Crisis communications at the start of the Covid-19 pandemic
The Covid-19 pandemic was a testbed for crisis communication, leading to recommendations on how to meet communicative goals and several individual case studies. This paper contributes to the latter by engaging in a detailed three-level analysis of an early, pivotal address to the nation by Ghana’s president Nana Akufo-Addo. In terms of infection rates and deaths, Ghana has been much less severely impacted by the pandemic than other countries, mak…
Positionality in a Contemptuous Time
This article explores some of the ethical considerations about researching language, gender, and sexuality studies. In particular, it focuses on the potential risk posed to researchers from the perspectives of physical and mental health, especially as caused by conducting critical linguistic research into violent online misogyny, transphobia, and homophobia. I argue that there has been an increase in hate-based incidents related to gender and sex…
Landwhales, femoids and sub-humans
Incels, or involuntary celibates, are a community of typically heterosexual young men who wish to, but do not, have sexual and romantic relationships with women. As a community, they have previously been characterised by their hatred for women and violent acts against members of society who they believe prevent them from having relations with women. In this paper, we highlight the pervasiveness of metaphor in incel communication, so far unaddress…
Metaphors for ‘good’ and ‘bad’ deaths
This paper discusses the metaphors used by sixteen palliative healthcare professionals from around the United Kingdom in semi-structured interviews to describe what they see as ‘good’ and ‘bad’ deaths. The interviews, conducted for the large-scale “Metaphor in End-of-Life Care” project, are set against the background of contemporary practices and discourses around end-of-life care, dying and quality of death. To date, the use of metaphor in descr…
Acting like a Hedgehog in Times of Pandemic
The need to provide novel but meaningful ways to reason and talk about an unprecedented crisis such as the Covid-19 pandemic has resulted in a surge of creative metaphoric expressions in a variety of communicative settings. In order to investigate novel ways of conceptualizing the pandemic, we consider the metaphors included in the #ReframeCovid collection, a crowdsourced dataset of metaphors for the pandemic that rely on non-war frames. Its hete…
The #ReframeCovid initiative
From the beginning of the COVID-19 pandemic, governments, health agencies, public institutions and the media around the world have made use of metaphors to talk about the virus, its effects and the measures needed to reduce its spread. Dominant among these metaphors have been war metaphors (e.g. battles, front lines, combat ), which present the virus as an enemy that needs to be fought and beaten. These metaphors have attracted an unprecedented a…
Language, Gender and Videogames
Incels, in-groups, and ideologies
We present a study of the online forum Reddit, specifically a sub-forum for (typically heterosexual) men who identify as involuntary celibates or incels. Incels are an online imagined community/community of practice who wish to, but do not, have sexual relations with women. Owing to this identity, they view themselves as non-normative within broader society and see women and societal standards of masculinity as the cause of their problems. In thi…
Language awareness and language workers
This paper argues that linguistic skills and awareness are essential requirements for professionals whose work centres on language as a product. Brought about by the commodification of language in developed economies, language work such as brand consulting, text design or online marketing requires linguistic knowledge and resources that many current teaching materials do not provide. Extracts from interviews with a diverse group of language worke…
The online use of Violence and Journey metaphors by patients with cancer, as compared with health professionals
OBJECTIVE: To compare the frequencies with which patients with cancer and health professionals use Violence and Journey metaphors when writing online; and to investigate the use of these metaphors by patients with cancer, in view of critiques of war-related metaphors for cancer and the adoption of the notion of the 'cancer journey' in UK policy documents. DESIGN: Computer-assisted quantitative and qualitative study of two data sets totalling 753 …
The light within
This paper contributes to the study of religious metaphor by combining discourse analysis with cognitive semantics. In particular, it engages in a diachronic study of 30 pamphlets written by British Quakers and addressed to the general public to investigate the consistency of metaphor use in that genre across three and a half centuries. Consistency is seen as metaphors recording the same source domains and/or scenarios and/or lexical realisations…
A computer-assisted study of the use of Violence metaphors for cancer and end of life by patients, family carers and health professionals
This study combines quantitative semi-automated corpus methods with manual qualitative analysis to investigate the use of Violence metaphors for cancer and end of life in a 1,500,000-word corpus of data from three stakeholder groups in healthcare: patients, family carers and healthcare professionals. Violence metaphors in general, especially military metaphors, are conventionally used to talk about illness, particularly cancer. However, they have…
The subversive potential of queer pornography
This paper addresses the question of what potential queer pornography has to subvert hegemonic discourses of gender and sexuality. In particular, it engages in the analysis of transitivity and metaphor in an example of queer written online pornography and links this textual analysis to a discussion of the role of text distribution and consumption in realising any subversive potential. The analysis shows that in terms of participant representation…
Good’ and ‘bad’ deaths
This article explores the formal and functional characteristics of narratives of ‘good’ and ‘bad’ deaths as they were told by 13 UK-based hospice managers in the course of semi-structured interviews. The interviewees’ responses include a variety of remarkably consistent ‘narratives of successful/frustrated intervention’, which exhibit distinctive formal characteristics in terms of the starting point and core of the action, the choice of personal …
Deliberate Conventional Metaphor in Images
Recent discussions on the use of metaphor have centered on how it may be used in a way that has been said to require mandatory attention to the fact that it is metaphorical, resulting in what has come to be known as deliberate metaphor (Steen, 2008). While metaphor deliberateness and conventionality/novelty are conceptually distinct, associations are likely to exist in practice. This article focuses on the deliberate use of conventional metaphor …
Constructing (non-)normative identities in written lesbian discourse
This article provides an analysis of two texts written from a lesbian subject position at different points in recent history, to show how the authors construct (non-)normative in-group representations. The study is based on theoretical notions from discourse theory, queer theory and social cognition research, and uses a mostly data-driven analytical approach. The two texts, a manifesto and a journal article, are investigated to see how they use n…
Butch camp
This paper analyses an article (Gulston 1980) that constructs a particular lesbian identity position by combining elements of female masculinity/butchness with a camp stance usually attributed to gay men. Beyond the text itself, the analysis also addresses how the article, which was published in a British feminist magazine in 1980, sets this identity in opposition to prevailing discourses on lesbian identity at that historical moment. More genera…
Wie kritisch ist die Kritische Diskursanalyse? Ansätze zu einer Wende kritischer Wissenschaft. [How critical is Critical Discourse Analysis? Approaches to a turn in critical research]
Identity, image, impression
Not just a colour
This article investigates the functions of the colour pink as a marker of gender and sexuality in cultural models and the multimodal texts they inform. To this end, tendencies suggested by a pilot survey on colour associations are traced in a number of visual texts such as leaflets, advertisements, websites and magazines, where pink functions to gender textual referents, attract female readers' attention and index both sexuality and sexual identi…
Social exclusion as conceptual and grammatical metaphor
This article analyses `social exclusion' as conceptual and grammatical metaphor, discussing the concept's ideological impact on British policy-making. It complements work in political theory by employing a cognitive critical view of discourse and metaphor. The study draws on five different genres and analyses them quantitatively and qualitatively, looking at lemmas and their grammatical functions, clusters and collocations, and metaphoric express…
The world in one city
This paper compares the vision documents for a British borough and a German city to see how the city-as-brand is encoded in different semiotic modes, to draw inferences about the cognitive structure of the brand, to ascertain in how far any global brand values are adapted to local contexts, and discuss what this tells us about the relationship between councils and citizens. As such, the study represents a cognitive critical approach to discourse …
Critical discourse analysis and social cognition
This article aims at reconciling Critical Discourse Analysis (CDA) and cognitive linguistics, particularly metaphor research. Although the two disciplines are compatible, efforts to discuss metaphor as a cognitive phenomenon have been scarce in the CDA tradition. By contrast, cognitive metaphor research has recently developed to emphasize the embodied, i.e. neural, origins of metaphor at the expense of its sociodiscursive impact. This article tak…
Not just a colour
This article investigates the functions of the colour pink as a marker of gender and sexuality in cultural models and the multimodal texts they inform. To this end, tendencies suggested by a pilot survey on colour associations are traced in a number of visual texts such as leaflets, advertisements, websites and magazines, where pink functions to gender textual referents, attract female readers' attention and index both sexuality and sexual identi…
Businesswomen and war metaphors
This paper investigates the metaphors employed for the description of women managers, hypothesising that using the war metaphor in this context reflects the hegemonic masculinity determining business discourse. To test the hypothesis, cognitive metaphor theory in combination with Critical Discourse Analysis is applied to two corpora of business magazine features on executives. Metaphorical expressions used to describe businesswomen are extracted …
Social exclusion as conceptual and grammatical metaphor
This article analyses `social exclusion' as conceptual and grammatical metaphor, discussing the concept's ideological impact on British policy-making. It complements work in political theory by employing a cognitive critical view of discourse and metaphor. The study draws on five different genres and analyses them quantitatively and qualitatively, looking at lemmas and their grammatical functions, clusters and collocations, and metaphoric express…
A computer-assisted study of the use of Violence metaphors for cancer and end of life by patients, family carers and health professionals
This study combines quantitative semi-automated corpus methods with manual qualitative analysis to investigate the use of Violence metaphors for cancer and end of life in a 1,500,000-word corpus of data from three stakeholder groups in healthcare: patients, family carers and healthcare professionals. Violence metaphors in general, especially military metaphors, are conventionally used to talk about illness, particularly cancer. However, they have…
The World's Local Bank”
This paper looks at how HSBC banking group represent themselves in their externally oriented discourse as a brand combining the global and the local. Drawing on a variety of samples such as history brochures, advertisements and websites, the study combines quantitative and qualitative methods in its analysis of how visual and linguistic elements function to construct the HSBC brand. It is argued that branding in this case relies on a stereotyped …
Constructing (non-)normative identities in written lesbian discourse
This article provides an analysis of two texts written from a lesbian subject position at different points in recent history, to show how the authors construct (non-)normative in-group representations. The study is based on theoretical notions from discourse theory, queer theory and social cognition research, and uses a mostly data-driven analytical approach. The two texts, a manifesto and a journal article, are investigated to see how they use n…
The world in one city
This paper compares the vision documents for a British borough and a German city to see how the city-as-brand is encoded in different semiotic modes, to draw inferences about the cognitive structure of the brand, to ascertain in how far any global brand values are adapted to local contexts, and discuss what this tells us about the relationship between councils and citizens. As such, the study represents a cognitive critical approach to discourse …
Incels, in-groups, and ideologies
We present a study of the online forum Reddit, specifically a sub-forum for (typically heterosexual) men who identify as involuntary celibates or incels. Incels are an online imagined community/community of practice who wish to, but do not, have sexual relations with women. Owing to this identity, they view themselves as non-normative within broader society and see women and societal standards of masculinity as the cause of their problems. In thi…
The subversive potential of queer pornography
This paper addresses the question of what potential queer pornography has to subvert hegemonic discourses of gender and sexuality. In particular, it engages in the analysis of transitivity and metaphor in an example of queer written online pornography and links this textual analysis to a discussion of the role of text distribution and consumption in realising any subversive potential. The analysis shows that in terms of participant representation…
"A Shotgun Wedding"
Starting from the notion of a structural relation between war and rape in patriarchal systems, this article aims at pointing out how this relation is reflected in the co-occurrence of war and marriage metaphors in mergers and acquisitions (M&A) discourse. Critical Discourse Analysis is combined with cognitive metaphor theory to show how metaphors of marriage and romance (“MERGERS ARE MARRIAGES”) tend to co-occur with war and various derived metap…
Metaphor and Gender in Business Media Discourse
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts fro
Businesswomen and war metaphors
This paper investigates the metaphors employed for the description of women managers, hypothesising that using the war metaphor in this context reflects the hegemonic masculinity determining business discourse. To test the hypothesis, cognitive metaphor theory in combination with Critical Discourse Analysis is applied to two corpora of business magazine features on executives. Metaphorical expressions used to describe businesswomen are extracted …
Critical discourse analysis and social cognition
This article aims at reconciling Critical Discourse Analysis (CDA) and cognitive linguistics, particularly metaphor research. Although the two disciplines are compatible, efforts to discuss metaphor as a cognitive phenomenon have been scarce in the CDA tradition. By contrast, cognitive metaphor research has recently developed to emphasize the embodied, i.e. neural, origins of metaphor at the expense of its sociodiscursive impact. This article tak…
The World's Local Bank”
This paper looks at how HSBC banking group represent themselves in their externally oriented discourse as a brand combining the global and the local. Drawing on a variety of samples such as history brochures, advertisements and websites, the study combines quantitative and qualitative methods in its analysis of how visual and linguistic elements function to construct the HSBC brand. It is argued that branding in this case relies on a stereotyped …
Identity, image, impression
Not just a colour
This article investigates the functions of the colour pink as a marker of gender and sexuality in cultural models and the multimodal texts they inform. To this end, tendencies suggested by a pilot survey on colour associations are traced in a number of visual texts such as leaflets, advertisements, websites and magazines, where pink functions to gender textual referents, attract female readers' attention and index both sexuality and sexual identi…
Social exclusion as conceptual and grammatical metaphor
This article analyses `social exclusion' as conceptual and grammatical metaphor, discussing the concept's ideological impact on British policy-making. It complements work in political theory by employing a cognitive critical view of discourse and metaphor. The study draws on five different genres and analyses them quantitatively and qualitatively, looking at lemmas and their grammatical functions, clusters and collocations, and metaphoric express…
The world in one city
This paper compares the vision documents for a British borough and a German city to see how the city-as-brand is encoded in different semiotic modes, to draw inferences about the cognitive structure of the brand, to ascertain in how far any global brand values are adapted to local contexts, and discuss what this tells us about the relationship between councils and citizens. As such, the study represents a cognitive critical approach to discourse …
Butch camp
This paper analyses an article (Gulston 1980) that constructs a particular lesbian identity position by combining elements of female masculinity/butchness with a camp stance usually attributed to gay men. Beyond the text itself, the analysis also addresses how the article, which was published in a British feminist magazine in 1980, sets this identity in opposition to prevailing discourses on lesbian identity at that historical moment. More genera…
Wie kritisch ist die Kritische Diskursanalyse? Ansätze zu einer Wende kritischer Wissenschaft. [How critical is Critical Discourse Analysis? Approaches to a turn in critical research]
Deliberate Conventional Metaphor in Images
Recent discussions on the use of metaphor have centered on how it may be used in a way that has been said to require mandatory attention to the fact that it is metaphorical, resulting in what has come to be known as deliberate metaphor (Steen, 2008). While metaphor deliberateness and conventionality/novelty are conceptually distinct, associations are likely to exist in practice. This article focuses on the deliberate use of conventional metaphor …
Constructing (non-)normative identities in written lesbian discourse
This article provides an analysis of two texts written from a lesbian subject position at different points in recent history, to show how the authors construct (non-)normative in-group representations. The study is based on theoretical notions from discourse theory, queer theory and social cognition research, and uses a mostly data-driven analytical approach. The two texts, a manifesto and a journal article, are investigated to see how they use n…
Good’ and ‘bad’ deaths
This article explores the formal and functional characteristics of narratives of ‘good’ and ‘bad’ deaths as they were told by 13 UK-based hospice managers in the course of semi-structured interviews. The interviewees’ responses include a variety of remarkably consistent ‘narratives of successful/frustrated intervention’, which exhibit distinctive formal characteristics in terms of the starting point and core of the action, the choice of personal …
A computer-assisted study of the use of Violence metaphors for cancer and end of life by patients, family carers and health professionals
This study combines quantitative semi-automated corpus methods with manual qualitative analysis to investigate the use of Violence metaphors for cancer and end of life in a 1,500,000-word corpus of data from three stakeholder groups in healthcare: patients, family carers and healthcare professionals. Violence metaphors in general, especially military metaphors, are conventionally used to talk about illness, particularly cancer. However, they have…
The subversive potential of queer pornography
This paper addresses the question of what potential queer pornography has to subvert hegemonic discourses of gender and sexuality. In particular, it engages in the analysis of transitivity and metaphor in an example of queer written online pornography and links this textual analysis to a discussion of the role of text distribution and consumption in realising any subversive potential. The analysis shows that in terms of participant representation…
The online use of Violence and Journey metaphors by patients with cancer, as compared with health professionals
OBJECTIVE: To compare the frequencies with which patients with cancer and health professionals use Violence and Journey metaphors when writing online; and to investigate the use of these metaphors by patients with cancer, in view of critiques of war-related metaphors for cancer and the adoption of the notion of the 'cancer journey' in UK policy documents. DESIGN: Computer-assisted quantitative and qualitative study of two data sets totalling 753 …
The light within
This paper contributes to the study of religious metaphor by combining discourse analysis with cognitive semantics. In particular, it engages in a diachronic study of 30 pamphlets written by British Quakers and addressed to the general public to investigate the consistency of metaphor use in that genre across three and a half centuries. Consistency is seen as metaphors recording the same source domains and/or scenarios and/or lexical realisations…
Language awareness and language workers
This paper argues that linguistic skills and awareness are essential requirements for professionals whose work centres on language as a product. Brought about by the commodification of language in developed economies, language work such as brand consulting, text design or online marketing requires linguistic knowledge and resources that many current teaching materials do not provide. Extracts from interviews with a diverse group of language worke…
Incels, in-groups, and ideologies
We present a study of the online forum Reddit, specifically a sub-forum for (typically heterosexual) men who identify as involuntary celibates or incels. Incels are an online imagined community/community of practice who wish to, but do not, have sexual relations with women. Owing to this identity, they view themselves as non-normative within broader society and see women and societal standards of masculinity as the cause of their problems. In thi…
The #ReframeCovid initiative
From the beginning of the COVID-19 pandemic, governments, health agencies, public institutions and the media around the world have made use of metaphors to talk about the virus, its effects and the measures needed to reduce its spread. Dominant among these metaphors have been war metaphors (e.g. battles, front lines, combat ), which present the virus as an enemy that needs to be fought and beaten. These metaphors have attracted an unprecedented a…
Language, Gender and Videogames
Metaphors for ‘good’ and ‘bad’ deaths
This paper discusses the metaphors used by sixteen palliative healthcare professionals from around the United Kingdom in semi-structured interviews to describe what they see as ‘good’ and ‘bad’ deaths. The interviews, conducted for the large-scale “Metaphor in End-of-Life Care” project, are set against the background of contemporary practices and discourses around end-of-life care, dying and quality of death. To date, the use of metaphor in descr…
Acting like a Hedgehog in Times of Pandemic
The need to provide novel but meaningful ways to reason and talk about an unprecedented crisis such as the Covid-19 pandemic has resulted in a surge of creative metaphoric expressions in a variety of communicative settings. In order to investigate novel ways of conceptualizing the pandemic, we consider the metaphors included in the #ReframeCovid collection, a crowdsourced dataset of metaphors for the pandemic that rely on non-war frames. Its hete…
Crisis communications at the start of the Covid-19 pandemic
The Covid-19 pandemic was a testbed for crisis communication, leading to recommendations on how to meet communicative goals and several individual case studies. This paper contributes to the latter by engaging in a detailed three-level analysis of an early, pivotal address to the nation by Ghana’s president Nana Akufo-Addo. In terms of infection rates and deaths, Ghana has been much less severely impacted by the pandemic than other countries, mak…
Sociology (24 obras) · Linguistics (22 obras) · Political science (19 obras) · Psychology (19 obras) · Language, Metaphor, and Cognition (17 obras) · Metaphor (14 obras) · Computer Science (12 obras) · Law (11 obras) · Philosophy (11 obras) · Social Psychology (11 obras)