Pilar Fernández Ferrín
Datos Biográficos
| ID | 9480702 |
|---|---|
| NOMBRE | Pilar Fernández Ferrín |
| NOMBRES | Pilar Fernández |
| APELLIDO | Ferrín |
| FIRMA | FERRÍN P F |
| AFILIACIONES | University of the Basque Country |
| ORCID | 0000-0002-7507-2047 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 3 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 3 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2020 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 0 |
Building food consumer loyalty through economic corporate social responsibility
Research into the impact of Corporate Social Responsibility (CSR) on consumer behaviour has consistently revealed that CSR initiatives possess the potential to mould specific consumer attitudes and behaviours that, in turn, profoundly influence the overall success of businesses. Building upon the theoretical framework of the expectation disconfirmation theory, this study seeks to delve deeper into the intricate dynamics that underlie the influenc…
Fostering creative selling through ethics. An emotion‐based approach
Research on salesperson creativity remains as one of the most under‐researched topics in the sales literature despite the evidence that encouraging creativity in the sales domain is a source of competitive advantage. This paper aims to fill this research gap by exploring the influence of perceived ethical climate on salesperson creative performance, paying special attention to the role that emotions play in this process. Data provided by 176 supe…
Sub-national consumer ethnocentrism and the importance of the origin of food products
Purpose This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined. Design/methodology/approach The responses of 358 consumers residing in two Spanish regions are a…
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Sub-national consumer ethnocentrism and the importance of the origin of food products
Purpose This study's main objective is to analyse the role of the consumer's ethnocentrism as a potential segmentation basis and to detect product origin-sensitive groups. The relationship between the consumer's regional ethnocentrism, local and regional identity and corresponding valuation and purchase of food products from a region is also examined. Design/methodology/approach The responses of 358 consumers residing in two Spanish regions are a…
Fostering creative selling through ethics. An emotion‐based approach
Research on salesperson creativity remains as one of the most under‐researched topics in the sales literature despite the evidence that encouraging creativity in the sales domain is a source of competitive advantage. This paper aims to fill this research gap by exploring the influence of perceived ethical climate on salesperson creative performance, paying special attention to the role that emotions play in this process. Data provided by 176 supe…
Building food consumer loyalty through economic corporate social responsibility
Research into the impact of Corporate Social Responsibility (CSR) on consumer behaviour has consistently revealed that CSR initiatives possess the potential to mould specific consumer attitudes and behaviours that, in turn, profoundly influence the overall success of businesses. Building upon the theoretical framework of the expectation disconfirmation theory, this study seeks to delve deeper into the intricate dynamics that underlie the influenc…
Business (3 obras) · Marketing (3 obras) · Psychology (3 obras) · Advertising (2 obras) · Perception (2 obras) · Political science (2 obras) · Public relations (2 obras) · Social Psychology (2 obras) · Brand Loyalty (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra)