Yaqin Zheng
Datos Biográficos
| ID | 9492586 |
|---|---|
| NOMBRE | Yaqin Zheng |
| NOMBRES | Yaqin |
| APELLIDO | Zheng |
| FIRMA | ZHENG Y |
| AFILIACIONES | Anhui University of Finance and Economics |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2024 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2024 |
| ÍNDICE H | 0 |
How to believe? Building trust in food businesses' consumers based on psychological contracts
Purpose The purpose of this study is to understand the psychological mechanism that affects consumer trust by focusing on the formation and influence process of psychological contracts, and taking this opportunity, explore the influence paths of food quality, food safety and service quality on consumer trust in the online food market, and provide theoretical suggestions for building trust in food businesses' consumers. Design/methodology/approach…
Sin obras prominentes en esta página.
How to believe? Building trust in food businesses' consumers based on psychological contracts
Purpose The purpose of this study is to understand the psychological mechanism that affects consumer trust by focusing on the formation and influence process of psychological contracts, and taking this opportunity, explore the influence paths of food quality, food safety and service quality on consumer trust in the online food market, and provide theoretical suggestions for building trust in food businesses' consumers. Design/methodology/approach…
Business (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Consumer behaviour (1 obras) · Customer Service Quality and Loyalty (1 obras) · Database transaction (1 obras) · Digital Marketing and Social Media (1 obras) · Food safety (1 obras) · Marketing (1 obras) · Marketing (1 obras) · Originality (1 obras)