Paolo Roffia
Datos Biográficos
| ID | 9493033 |
|---|---|
| NOMBRE | Paolo Roffia |
| NOMBRES | Paolo |
| APELLIDO | Roffia |
| FIRMA | ROFFIA P |
| AFILIACIONES | University of Verona |
| ORCID | 0000-0002-9127-9355 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2025 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 0 |
Digitalizing sales channels in wine business SMEs
Purpose We investigated the factors influencing the intention to adopt an e-commerce strategy for sales channels in the direction of digital transformation. Our research questions then focus on the strategic relevance of ICT, the intention to adopt e-commerce as one of a company’s sales channels and their determinants. Design/methodology/approach To study the factors that promote or hinder his adoption, leveraging the UTAUT theory, we ran a quant…
Sin obras prominentes en esta página.
Digitalizing sales channels in wine business SMEs
Purpose We investigated the factors influencing the intention to adopt an e-commerce strategy for sales channels in the direction of digital transformation. Our research questions then focus on the strategic relevance of ICT, the intention to adopt e-commerce as one of a company’s sales channels and their determinants. Design/methodology/approach To study the factors that promote or hinder his adoption, leveraging the UTAUT theory, we ran a quant…
Business (1 obra) · Business Strategy and Innovation (1 obra) · Diverse Scientific Research in Ukraine (1 obra) · Food Science (1 obra) · Food Science (1 obra) · Industrial organization (1 obra) · Marketing (1 obra) · Marketing (1 obra) · Wine (1 obra) · Wine Industry and Tourism (1 obra)