Atefeh Yazdanparast
Datos Biográficos
| ID | 9537300 |
|---|---|
| NOMBRE | Atefeh Yazdanparast |
| NOMBRES | Atefeh |
| APELLIDO | Yazdanparast |
| FIRMA | YAZDANPARAST A |
| AFILIACIONES | Clark University |
| ORCID | 0000-0001-7228-7862 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| OBRAS COMO AUTOR | 1 |
| OBRAS COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2021 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2021 |
| ÍNDICE H | 0 |
Olympic Sponsorships and Brand Value
The cost of sponsoring high-profile events is rising rapidly, making it increasingly important to evaluate the effectiveness of sponsorship arrangements. The present study examines the impact of sponsoring the Olympics on brand valuations measured by the formulary approach. Estimates show that Olympic sponsorships raise brand value over time, an effect which is driven by summer games and compatible with defensive action for brand maintenance. The…
Sin obras prominentes en esta página.
Olympic Sponsorships and Brand Value
The cost of sponsoring high-profile events is rising rapidly, making it increasingly important to evaluate the effectiveness of sponsorship arrangements. The present study examines the impact of sponsoring the Olympics on brand valuations measured by the formulary approach. Estimates show that Olympic sponsorships raise brand value over time, an effect which is driven by summer games and compatible with defensive action for brand maintenance. The…
Advertising (1 obra) · Business (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Consumer Market Behavior and Pricing (1 obra) · Digital Marketing and Social Media (1 obra) · Econometrics (1 obra) · Economics (1 obra) · Endogeneity (1 obra) · Marketing (1 obra) · Marketing (1 obra)