Ellen Schmidt-Devlin
Datos Biográficos
| ID | 9589276 |
|---|---|
| NOMBRE | Ellen Schmidt-Devlin |
| NOMBRES | Ellen |
| APELLIDO | Schmidt-Devlin |
| FIRMA | SCHMIDT-DEVLIN E |
| AFILIACIONES | University of Oregon |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2025 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 0 |
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM
Since the outbreak of COVID-19 in March 2020 brands have quickly adapted the content of their advertising to include pandemic related social and health messages. This paper explores the relationship of fit between the advertised brand and the pandemic as a potential influence on consumers’ eWOM intentions in an advanced and emerging market. Inspired by metacognitive fluency theory, we propose and find that pandemic adapted advertisements for bran…
Sin obras prominentes en esta página.
The value of future focus and experiential ad appeals in strengthening the effect of brand-pandemic fit on eWOM
Since the outbreak of COVID-19 in March 2020 brands have quickly adapted the content of their advertising to include pandemic related social and health messages. This paper explores the relationship of fit between the advertised brand and the pandemic as a potential influence on consumers’ eWOM intentions in an advanced and emerging market. Inspired by metacognitive fluency theory, we propose and find that pandemic adapted advertisements for bran…
Advertising (1 obra) · Business (1 obra) · Computer Science (1 obra) · Consumer Behavior in Brand Consumption and Identification (1 obra) · Digital Marketing and Social Media (1 obra) · Experiential learning (1 obra) · Marketing (1 obra) · Mathematics education (1 obra) · Media Influence and Health (1 obra) · Medicine (1 obra)