Mengqiang Ma
Datos Biográficos
| ID | 9699672 |
|---|---|
| NOMBRE | Mengqiang Ma |
| NOMBRES | Mengqiang |
| APELLIDO | Ma |
| FIRMA | MA M |
| AFILIACIONES | Shandong Technology and Business University |
| VERIFICADO | No |
| TOTAL DE OBRAS | 1 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 1 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2025 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2025 |
| ÍNDICE H | 0 |
What motivates the impulsive travel intentions of Generation Z? A study based on grounded theory and fsQCA
Impulsive travel has garnered increasing attention in recent years. However, existing research has paid limited attention to the psychological mechanisms underlying impulsive travel intentions, particularly among China’s Generation Z, who are significantly influenced by information technology. This study first employs grounded theory to identify the factors influencing impulsive travel intentions and then uses fsQCA to examine the combinatorial e…
Sin obras prominentes en esta página.
What motivates the impulsive travel intentions of Generation Z? A study based on grounded theory and fsQCA
Impulsive travel has garnered increasing attention in recent years. However, existing research has paid limited attention to the psychological mechanisms underlying impulsive travel intentions, particularly among China’s Generation Z, who are significantly influenced by information technology. This study first employs grounded theory to identify the factors influencing impulsive travel intentions and then uses fsQCA to examine the combinatorial e…
Advertising (1 obras) · Business (1 obras) · Consumer Behavior in Brand Consumption and Identification (1 obras) · Digital Marketing and Social Media (1 obras) · Diverse Aspects of Tourism Research (1 obras) · Grounded theory (1 obras) · Marketing (1 obras) · Mathematics (1 obras) · Political science (1 obras) · Psychology (1 obras)