Martin Kaden
Datos Biográficos
| ID | 9711405 |
|---|---|
| NOMBRE | Martin Kaden |
| NOMBRES | Martin |
| APELLIDO | Kaden |
| FIRMA | KADEN M |
| AFILIACIONES | Leipzig University |
| VERIFICADO | No |
| TOTAL DE OBRAS | 2 |
| TOTAL DE CITAS | 0 |
| TOTAL COMO AUTOR | 2 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2026 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 0 |
To leave or to stay (and what season tickets and club memberships have to do with it)? A qualitative study on the exit of German soccer supporters
Introduction Fan loyalty is essential to the business model and marketing of professional soccer clubs. At the same time, clubs regularly face fan behavior such as the return of season tickets or cancellation of club memberships. From a sports marketing perspective, these behaviors are often interpreted as indicators of declining loyalty or even fan exit. However, such interpretations tend to oversimplify the underlying dynamics, as the observabl…
Searching for ‘the normal one’ – the influence of club affiliation on supporters’ demands
While the demands of active football supporters, such as ultras and other organized fan groups, have been extensively researched, the attitudes of the ‘silent, ordinary supporters’ remain largely unknown. Therefore, this article investigates the attitudes of ‘normal supporters’ toward current governance issues in football and how these factors influence overall satisfaction with club management. Moreover, the study compares five club-related fan …
Sin obras prominentes en esta página.
To leave or to stay (and what season tickets and club memberships have to do with it)? A qualitative study on the exit of German soccer supporters
Introduction Fan loyalty is essential to the business model and marketing of professional soccer clubs. At the same time, clubs regularly face fan behavior such as the return of season tickets or cancellation of club memberships. From a sports marketing perspective, these behaviors are often interpreted as indicators of declining loyalty or even fan exit. However, such interpretations tend to oversimplify the underlying dynamics, as the observabl…
Searching for ‘the normal one’ – the influence of club affiliation on supporters’ demands
While the demands of active football supporters, such as ultras and other organized fan groups, have been extensively researched, the attitudes of the ‘silent, ordinary supporters’ remain largely unknown. Therefore, this article investigates the attitudes of ‘normal supporters’ toward current governance issues in football and how these factors influence overall satisfaction with club management. Moreover, the study compares five club-related fan …
Club (2 obras) · German (2 obras) · Sport and Mega-Event Impacts (2 obras) · Sports, Gender, and Society (2 obras) · Corporate governance (1 obras) · Customer Service Quality and Loyalty (1 obras) · Empirical research (1 obras) · Football (1 obras) · Loyalty (1 obras) · Loyalty business model (1 obras)