City Branding and Promotion

Datos de la Revista

Tipo	SOURCE_BOOK
Editorial	Taylor & Francis Group
ISBN-13	9781351041942
Open Library	OL25217222W
Total de publicaciones	1
Periodo de cobertura	2019 - 2019
Idioma	EN
Factor de impacto	1

This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city branding, particularly within the tourism industry. It examines the rules and methods for analysing the current branding of a city and how new branding and promotion strategies are created. Through a range of international examples the book considers the missions, aims and implementation of branding strategies and the importance of monitoring and controlling procedures. The first part of the book provides theoretical context, followed by a detailed exploration of the promotional and branding strategy prepared for the city of Tomaszów Mazowiecki in Poland. This book provides the reader with theoretical and practical insights on city branding and will appeal to scholars and students in urban studies, geography, tourism, management and economics

Political science · Public policy