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The Social Marketability of Self

Toward a New Theory of Social Deviance

Datos Bibliográficos

ID10563266
AutoresCharles H Swanson (California State University, Dominguez Hills, autor de correspondencia)
Año1977
Volumen10
Número3
Páginas263-274
Fecha de publicación1977-08-01
Open AccessNo
TipoARTICLE
RevistaSociological Focus (JOURNAL)
Identificadores de la revistaISSN: 0038-0237 • E-ISSN: 2162-1128
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/00380237.1977.10570292
OpenAlexW1984033101
IdiomaEN
Referencias citadas35

Deviance theory has problems in accounting for. (a) the form deviance takes within and between social groups, and (b) why individuals continue or discontinue deviant careers and responses. This paper deals with these problems by providing a new conceptualization of social deviance. Essentially, the theory is a combination of two ideas. First, we can all be thought of as social commodities; our commodity value (marketability) is based on the qualities we possess that others desire. Second, we all desire certain identities (ideas of who we are or would like to be) validated by others through their actions. Deviance is viewed as a response to strains involving this marketability-identity nexus that is in a continuous process of change

Conceptualization · Deviance (statistics · Social group · Social identity theory · Sociology · Computer Science · Crime, Deviance, and Social Control · Management and Organizational Studies · Mathematics · Psychology · Social and Cultural Dynamics · Social Psychology

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