Energy Conservation—A Case Study in Campaign Evaluation

This study demonstrates the considerations involved in evaluation research into the effectiveness of campaigns designed to influence social change. It is an examination of the results of applying aspects of the attitude change studies to the subject of environmental issues. A case study was made of the Smallternatives energy conservation campaign which originated in 1976 in Brisbane, at a time of little recognition of an energy 'crisis' for Australia or the need for energy conservation. Results indicated that levels of concern for environmental issues were present throughout the sample; that one group (who requested Smallternatives information) were more concerned about energy and environmental issues than groups who had not requested it; and that the booklet, when issued without request, had little or no effect on desired attitudes towards energy conservation. These results are discussed with respect to the dilemma of attitude‐behaviour consistency, and the impact of information input when it is sent to, rather than requested by, the individual

Behaviour change · Conservation of energy · Consistency (knowledge bases · Dilemma · Energy (signal processing · Energy conservation · Environmental resource management · Intervention (counseling · Political science · Project commissioning · Public relations · Publishing · Sample (material · Computer Science · Engineering · Environmental Education and Sustainability · Environmental Science · Law · Mathematics · Psychology · Social Acceptance of Renewable Energy

• From social issues to social policy

  Open Access•T Rowse, Deborah Mitchell•Australian Journal of Social Issues•2005

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• Behavioral ecology

  Open Access•Richard A Winett, Michael T Nietzel•American Journal of Community…•1975

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• The Elements of Social Action

  Open Access•Philip Kotler•American Behavioral Scientist•1971

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