Over-the-top sport

The growth of over-the-top (OTT) Internet and mobile video streaming services is a major development in the distribution, transmission and consumption of global media sport. Heavily capitalised services such as Tencent Video, DAZN and Amazon Prime Video are intervening in coverage rights markets and changing how live sport is experienced and shared across television, computer, game console, tablet and smartphone screens. This article identifies and analyses six defining characteristics of OTT live sport streaming, and outlines three services (Tencent Video, DAZN and Amazon Prime Video) that operate across Asia, the United Kingdom, Europe, the Americas and Australasia. Its argument is that, first, live sport streaming is a key means by which television content and practices are escaping the boundaries of broadcast media, while also continuing to perpetuate the logics of television coverage and viewing practices. Second, drawing on Amanda D. Lotz’s conceptualisation of portals, it is proposed that these services are establishing new norms concerning how media sport is accessed and curated and, as such, their arrival signals a historic shift in the global marketplace for sport coverage rights and the media systems through which live content circulates

Advertising · Argument (complex analysis · Business · Consumption (sociology · Live Streaming · Media consumption · Multimedia · Political science · Prime time · Sociology · The Internet · Video Streaming · World Wide Web · Computer Science · Digital Games and Media · Sport and Mega-Event Impacts · Sports, Gender, and Society

• Testing methods to explore the evolution of ‘stream’-related terms in the Danish Web archive

  Open Access•Andreas Lenander Ægidius•First Monday•2023

  Añadir item

• Duelism

  Brittany Reid, Taylor Mckee•Duelism•2021

  Añadir item

• Local Newspapers’ Transition to Online Publishing and Video Use

  Open Access•Roel Puijk, Eli Beate Hestnes et al.•Journalism Studies•2021

  Añadir item

• Analysis of the social media strategy of audio-visual OTTs in Spain

  Open Access•María Eugenia Martínez Sánchez, Rubén Nicolás-Sans et al.•Technological Forecasting and…•2021

  Añadir item

• Factors affecting audience demand for professional football game videos

  Open Access•Shanshan Li, Kihan Kim•Humanities and Social Sciences…•2025

  Añadir item

• Can Live Streaming Save the Tourism Industry from a Pandemic? A Study of Social Media

  Open Access•Qihang Qiu, Yifan Zuo et al.•ISPRS International Journal of…•2021

  Añadir item

• Good Day, Southeastern – We are Live

  Amber J Narro, Elizabeth R Hornsby•Journal of Radio & Audio Media•2022

  Añadir item

• Australian Football in America During Covid-19

  James Bingaman•International Journal of Sport…•2020

  Añadir item

• Agenda Diversity on European Broadcasters’ Social Media

  Dunja Antunovic, José Luis Rojas-Torrijos et al.•International Journal of Sport…•2025

  Añadir item

• CrossFit Games

  Sarah Wymer, Anne L Demartini et al.•International Journal of Sport…•2024

  Añadir item

• Digital spectacles, convergent realities

  Open Access•Alexander Yu Krouglov•Convergence The International…•2025

  Añadir item

• Data as capital and ethical implications in digital sport business models

  Open Access•Daniel Read, Aaron C T Smith et al.•Convergence The International…•2023

  Añadir item

• Collecting streaming services

  Open Access•Andreas Lenander Ægidius, Mads Møller Tommerup Andersen•Convergence The International…•2024

  Añadir item

• Fans as e-participants ? Utopia/dystopia visions for the future of digital sport fandom

  Open Access•Damion Sturm•Convergence The International…•2020

  Añadir item

• Prediction of esports competition outcomes using EEG data from expert players

  Open Access•Sorato Minami, Haruki Koyama et al.•Computers in Human Behavior•2024

  Añadir item

• Marginal willingness to pay for Urban service diversity in 15-Minute community life circle

  Open Access•Chao Zhang, Xinya Bi et al.•Applied Geography•2026

  Añadir item

• The impact of technology on sports – A prospective study

  Open Access•Nicolas Frevel, Daniel Beiderbeck et al.•Technological Forecasting and…•2022

  Añadir item

• A Critical Political Economy Perspective on Indian Television

  Open Access•Mahima Singh, Akshaya Kumar•tripleC Communication Capitalism…•2023

  Añadir item

• Plataformas de Streaming en la Comunicación Deportiva

  Open Access•José Vicente González Orozco, Sara Cortés Gómez•VISUAL REVIEW International…•2025

  Añadir item

• Videoarbitraje y fútbol. Narrativas en el poder de la tecnología al servicio del espectáculo

  Open Access•Sergio Cobo Durán, Joaquin Marin Montin•Doxa Comunicación Revista…•2026

  Añadir item

• Drive to Survive and symbolic capital in Formula One

  Open Access•Desiree J Campbell, Leon Davis•International Review for the…•2026

  Añadir item

• Mediatised live sport as leisure experience

  Open Access•Sanghyeon Kim, Adam Karg et al.•Leisure Studies•2026

  Añadir item

• The Platformisation of Sports Broadcasting

  Open Access•Tom Evens, Paul Smith•Television & New Media•2026

  Añadir item

• Artificial Intelligence–Enhanced Analytics in Sport Communication

  Fangni Li, Huitao Ren et al.•International Journal of Sport…•2026

  Añadir item

• Investigating the role of Chinese sports media in shaping young adults’ exercise habits through the lens of the health belief model

  Open Access•F Li•Frontiers in Sports and Active…•2025

  Añadir item

• Distinct drivers of stadium attendance and online streaming

  Open Access•Tiantian Liu, Shanshan Li et al.•Frontiers in Sports and Active…•2025

  Añadir item

• Keeping it free

  Open Access•D Rowe, Rodney Tiffen et al.•Journal of Digital Media & Policy•2022

  Añadir item

• From Marriage in Heaven to Lock-In? Examining Mediatization of Winter Sports by Public Service Broadcasters

  Open Access•H E Meier, Samuel Tickell et al.•Communication & Sport•2025

  Añadir item

• On the “Basketball Africa League”

  Open Access•Kelsey Slater, Lauren M Burch et al.•Communication & Sport•2022

  Añadir item

• The View From the Boundary

  Open Access•Richard Jones•Communication & Sport•2025

  Añadir item

• Mapping Live Sport Media Technologies

  Open Access•Sun Hyoung Kim, Adam Karg et al.•Communication & Sport•2025

  Añadir item

• A Magic “Bullet”

  Open Access•Bo Li, Michael L Naraine et al.•Communication & Sport•2021

  Añadir item

• Life Beyond Clickbait Journalism

  Open Access•Xavier Ramon, Christopher D Tulloch•Communication & Sport•2019

  Añadir item

• Reshaping Sports Journalism Through Innovation

  Xavier Ramon, José Luis Rojas-Torrijos et al.•Journalism Practice•2024

  Añadir item

• OTT Streaming Distribution Strategies for Dance Performances in the Post-Covid-19 Age

  Open Access•Jian Kim, Eunhye Kim et al.•International Journal of…•2021

  Añadir item

• Historical Drama in the Time of Global Streaming Platforms

  Open Access•Yaeri Kim•Television & New Media•2021

  Añadir item

• Independent Sports Television in the Networked Era

  Open Access•Branden Buehler•Television & New Media•2021

  Añadir item

• It’s not football anymore’

  Christie Scanlon, Gerald Griggs et al.•Soccer and Society•2022

  Añadir item

• Exploring Agenda Diversity in European Public Service Media Sports Desks

  José Luis Rojas-Torrijos, Xavier Ramon•Journalism Studies•2021

  Añadir item

• The Disneyization of Football

  Open Access•Irene Garcia Medina, Sergio Rodríguez-Blanco et al.•Estudios sobre el Mensaje…•2025

  Añadir item

• Periodismo deportivo en plataformas crecientes

  Open Access•Cristian Ramón Marín Sanchiz, José María Valero-Pastor et al.•Estudios sobre el Mensaje…•2022

  Añadir item

• Sustainability

  Open Access•Michel Ertz, Chourouk Ouerghemmi et al.•Sustainable Development•2026

  Añadir item

• Lost in the Vault

  Xavier Ramon, Qingru Xu et al.•The International Journal of the…•2020

  Añadir item

• The events before the event

  Open Access•Neil O’boyle•MedieKultur Journal of media and…•2023

  Añadir item

• Sports events in a transmedia landscape

  Open Access•Kirsten Frandsen, Mogens Olesen et al.•MedieKultur Journal of media and…•2023

  Añadir item

• Rai, public service media, and sport

  Open Access•Danilo Callea•MedieKultur Journal of media and…•2023

  Añadir item

• Tour de France in a digital television paradigm

  Open Access•Kirsten Frandsen•MedieKultur Journal of media and…•2023

  Añadir item

• Peak event

  Open Access•Marguerite Müller, Martin Müller et al.•Tourism Management•2023

  Añadir item

• Towards a digital football studies

  Open Access•Stefan Lawrence, G Crawford•Leisure Studies•2022

  Añadir item

• Olympic Games in transition

  Valerio Della Sala•Leisure Studies•2026

  Añadir item

• From television to YouTube

  Open Access•Jan Andre Lee Ludvigsen, Renan Petersen‐wagner•Leisure Studies•2023

  Añadir item

• The show must go on? The entertainment industry during (and after) Covid-19

  Open Access•Sunghan Ryu, Daegon Cho•Media Culture & Society•2022

  Añadir item

• Opening the Metaverse

  Anthony D Pizzo, Charles J Fornaciari et al.•Leisure Sciences•2024

  Añadir item

• A labor of love

  Open Access•Monica Crawford•Media Culture & Society•2026

  Añadir item

• The Paralympics on YouTube

  Open Access•Renan Petersen‐wagner, Jan Andre Lee Ludvigsen•International Review for the…•2023

  Añadir item

• Public service media, sports and cultural citizenship in the age of social media

  Open Access•Xavier Ramon, José Luis Rojas-Torrijos•International Review for the…•2022

  Añadir item

• New Media, Digitalization, and the Evolution of the Professional Sport Industry

  Open Access•Jingxuan Zheng, Daniel S Mason•Frontiers in Sports and Active…•2022

  Añadir item

• We Now Disrupt This Broadcast

  Amanda D Lotz, John Landgraf•We Now Disrupt This Broadcast•2018

  Añadir item

• Platform Power and Policy in Transforming Television Markets

  Open Access•Tom Evens, Karen Donders•Platform Power and Policy in…•2018

  Añadir item

• Media Events

  Daniel Dayan, Elihu Katz•Media Events•2009

  Añadir item

• Becoming Digital

  Open Access•Vincent Mosco•Becoming Digital•2017

  Añadir item

• Transnational Mobilities in Action Sport Cultures

  Open Access•H Thorpe•Transnational Mobilities in…•2014

  Añadir item

• Sport, Public Broadcasting, and Cultural Citizenship

  John Ewing Hughson, Jay Scherer et al.•Sport, Public Broadcasting, and…•2013

  Añadir item

• Globalization and Sport

  Toby Miller, Geoffrey Lawrence et al.•Globalization and Sport•2001

  Añadir item

• The Routledge Companion to Global Television

  Shawn Shimpach•Routledge Companion to Global…•2019

  Añadir item

• Portals

  Open Access•Amanda D Lotz, Amanda Lotz•Portals•2017

  Añadir item

• The Routledge Companion to Transmedia Studies

  Matthew Freeman, Renira Rampazzo Gambarato•Routledge Companion to Transmedia…•2018

  Añadir item

• Sport Beyond Television

  Brett Hutchins, David Rowe•Sport Beyond Television•2012

  Añadir item

• Global Media Sport

  Open Access•David Rowe•Global Media Sport•2011

  Añadir item

• The political economy of Chinese internet companies

  Open Access•Lianrui Jia, Dwayne Winseck•International Communication Gazette•2018

  Añadir item

• Telecommunications Companies as Digital Broadcasters

  Open Access•James Meese•Television & New Media•2019

  Añadir item

• From Broadcast Scarcity to Digital Plenitude

  Open Access•Brett Hutchins, D Rowe•Television & New Media•2009

  Añadir item

• Audience evolution

  Open Access•Todd Chambers•Journal of Communication•2011

  Añadir item

• Global Mobile Media

  Gerard Goggin•Global mobile media•2010

  Añadir item

• The revival of live TV

  Open Access•Inge Ejbye Sørensen•Media Culture & Society•2015

  Añadir item

• Re-Inventing the Media

  Graeme Turner•Re-Inventing the Media•2015

  Añadir item

• Television Studies After TV

  M Andrejevic, Graeme Turner et al.•Television studies after tv•2009

  Añadir item

• The politics of 'platforms

  Open Access•Tarleton Gillespie•New Media & Society•2010

  Añadir item

• The primacy of sports television

  Open Access•Brett Hutchins, Jimmy Sanderson•Media International Australia•2017

  Añadir item

• Practices of Media Sport

  Open Access•James Meese, Aneta Podkalicka•Media International Australia•2015

  Añadir item

• Sport, Media, and Consumption in Asia

  Open Access•David Rowe, Callum Gilmour•American Behavioral Scientist•2010

  Añadir item