How promotional frames affect upgrade intentions
Datos Bibliográficos
| ID | 11288198 |
|---|---|
| Autores | Hsin-Hsien Liu (0000-0001-5984-1195, National University of Kaohsiung, autor de correspondencia) |
| Año | 2013 |
| Volumen | 39 |
| Páginas | 237-248 |
| Fecha de publicación | 2013-12-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Journal of Economic Psychology (JOURNAL) |
| Identificadores de la revista | ISSN: 0167-4870 • E-ISSN: 1872-7719 |
| Editorial | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.joep.2013.08.004 |
| OpenAlex | W1985326149 |
| Idioma | EN |
| Citas recibidas | 3 |
| Referencias citadas | 36 |
Advertising · Affect (linguistics · Bundle · Business · Economics · Framing (construction · Framing effect · Perception · Product (mathematics · Upgrade · Behavioral Health and Interventions · Computer Science · Consumer Behavior in Brand Consumption and Identification · Decision-Making and Behavioral Economics · Engineering · Mathematics · Psychology · Social Psychology · Marketing
The psychology of sunk cost
Mental Accounting and Consumer Choice
Toward a positive theory of consumer choice
Choices, values, and frames
The Psychology of Waste
Mental accounting matters
Invest now, drink later, spend never
Flexible correction processes in social judgment
How Buyers Evaluate Product Bundles
Mental Budgeting and Consumer Decisions
Promotional Bundles and Consumers' Price Judgments
Payment Depreciation
| Obras citantes distintas | 3 |
|---|---|
| Citas por año | 0,3 |
| Intervalo de citas | 2016 - 2025 (10) |
| Velocidad de citación | recent |
| Altamente citado | No |
| Tipos de cita | Neutras: 3 |