Text world creation in advertising discourse

Datos Bibliográficos

ID11395751
AutoresLaura Hidalgo-Downing (0000-0002-6894-9103, Universidad Autónoma de Madrid, autor de correspondencia), Laura Hidalgo Downing
Año2000
Número13
Páginas67
Fecha de publicación2000-11-30
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaRevista Alicantina de Estudios Ingleses (JOURNAL)
Identificadores de la revistaISSN: 0214-4808 • E-ISSN: 2171-861X
EditorialUniversidad de Alicante Servicio de Publicaciones (PUBLISHER)
DOI10.14198/raei.2000.13.06
OpenAlexW169418951
IdiomaEN
Citas recibidas5
Referencias citadas6

This article explores the way in which text worlds are created in advertising discourse by analysing linguistic choices and features of context which are crucial in the determination of specific relations between sender(s) and target audience(s), in particular, deixis and frame knowledge. The argument is that a text world model is particularly adequate for the description of the way in which advertising discourse is processed in an active, dynamic, context-dependent way. In this process, addressees reconstruct the world projected in the discourse according to their own cultural and personal knowledge from the linguistic and visual clues provided in the advertisement

Advertising · Argument (complex analysis · Communication source · Context (archaeology · Deixis · Discourse analysis · Frame (networking · Linguistics · Process (computing · Sociology · Computer Science · Discourse Analysis in Language Studies · History · Language, Metaphor, and Cognition · Swearing, Euphemism, Multilingualism