The Role of Imagery in Information Processing
Review and Extensions
Datos Bibliográficos
| ID | 11624339 |
|---|---|
| Autores | Deborah J Macinnis (0000-0001-5868-9785), Lisa Leimar Price (0000-0002-1746-3066), Linda L Price |
| Año | 1987 |
| Volumen | 13 |
| Número | 4 |
| Páginas | 473-473 |
| Fecha de publicación | 1987-03-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Journal of Consumer Research (JOURNAL) |
| Identificadores de la revista | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Editorial | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/209082 |
| OpenAlex | W2143299957 |
| Idioma | EN |
| Citas recibidas | 147 |
| Referencias citadas | 65 |
Mental imagery is receiving increased attention in consumer behavior theory and research. This article describes imagery, characterizing it as a processing mode in which multisensory information is represented in a gestalt form in working memory, and discusses research on the unique effects of imagery at low levels of cognitive elaboration. It specifies researchable propositions for the relationship between high elaboration imagery processing and consumer choice and consumption behaviors. Finally, it reviews specific methods for studying imagery
Consumer research · Elaboration · Information processing theory · Color perception and design · Consumer Behavior in Brand Consumption and Identification · Multisensory perception and integration
Waypoints on a Journey of Discovery
Destination image
Every Cloud has a Silver Lining’
Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals
The Effects of Information Processing Mode on Consumers’ Responses to Comparative Advertising
Self-Referencing and Persuasion
The Effect of a Delay between Choice and Consumption on Consumption Enjoyment
Experiencing Products in the Virtual World
Imagine Yourself in the Product
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
Consumer Empowerment Through Internet-Based Co-creation
Information Processing from Advertisements
The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit
Impulse buying
Consumer Choice between Hedonic and Utilitarian Goods
‘Dream now, travel later’
A Cross Cultural Perspective
Assessing the effectiveness of ticket promotional strategies in sports
Vividness of news push notifications and users’ response
From viewing to visiting
The Effects of Anthropomorphism on How People Evaluate Algorithm-Written News
‘Pic first, eat later’
(Re)imagining others
‘Are ad endorsements really annoying?’ The impact of advertising in short-form tourism videos on tourists’ information processing
When digital game addiction and imaginary proclivity drive destination visit intention
Virtual reality facilitated travel inspiration
Virtual reality and mental imagery towards travel inspiration and visit intention
Perceptions of attractions, residents as “more knowledgeable others” and destination image
Innovativeness or Involvement
Toward personalized AI-powered recommender systems to support users’ daily music choice experiences
Framing effectiveness of nature conservation ads
Temporal landmarks help to change eating habits
The influence of displaying the last stage before consumption on purchase intention
The role of attention and verbal rehearsal in remembering more valuable item-colour binding
Scale development for analyzing the fit of real and virtual world integration
L'interaction odeur‐goût et ses effets marketing sur la perception et la consommation des produits diététiques
Virtual reality versus classic presentations of mass media campaigns
Selfie campaigns as advertising tactic
How to easily facilitate consumers’ mental simulation through advertising
When is it effective to use avatars in metaverse advertising? The psychological mechanism of imagery fluency
The Effect of Age-Stigma Concealment on Social Evaluations
Multi-modal emotion expression and online charity crowdfunding success
Preparing for an Era of Deepfakes and AI-Generated Ads
The Creative Knife
The Effects of Dynamic Product Presentation and Contextual Backgrounds on Consumer Purchase Intentions
Multimodal Perceptual Processing of Cues In Food Ads
The effects of puffery in food packaging on consumers' responses via persuasion knowledge
Combining online market research methods for investigating brand alignment
Countering Identity-protective Responses to Climate Change Data
The Mechanism of Empathy and Relationship Commitment Through Emojis
Brand-Evoked Mental Imagery
Blinded with science
Virtual tourism for cultural heritage
Infographics as a storytelling tool in UAE newspapers
Increasing the Persuasiveness of Fear Appeals
Picture-Based Persuasion Processes and the Moderating Role of Involvement
Selective Recall and Information Use in Consumer Preferences
The Generation and Consequences of Communication-Evoked Imagery
Consumer Knowledge Assessment
Images in Advertising
Elaborating on Elaboration
The Measurement of Destination Image
Exploring the conceptualization of the sensory dimension of tourist experiences
Understanding and measuring tourist destination images
Visual Rhetoric in Advertising
Buy Right © Project
Prefactual Thinking, Regulatory Focus and Unplanned Purchase
Sensing, feeling, thinking
AI lovers, friends and partners
How Do Olfactory Cues in Online Reviews Affect Tourists' Travel Intentions? An Exploration Based on the S‐O‐R Framework
Bem-vindos ao pod-drama-cast e a uma nova experiência de escuta
Tourists' savoring of positive emotions and place attachment formation
Is the Inner Imitation–Emotional Empathy–Emotional Commitment Process Induced by Emojis Mainly Women’s Consciousness Process
Understanding how consumers view green hotels
Destination Marketing Organizations and destination marketing
Time-inconsistent Preferences and Consumer Self-Control
Work and/or Fun
Literary Criticism and Consumer Research
Effects of Colored Separate and Interactive Pictures on Cued Recall
Self-imagery and advertising effectiveness
How different rhetorical figures in Chinese advertising copy affect mental imagery, emotional responses, and memory
Could Many Hands Make Light the Group Project Task? The Antecedents, Consequences, and Psychological Cures of Perceived Social Loafing
Fruit-related terms and images on food packages and advertisements affect children’s perceptions of foods’ fruit content
Sport and mental health performance optimization in an adolescent gymnast
The political world within
The Theater of the Mind”
Promoting the thrills
Attitude toward luxury cruise, fantasy, and willingness to pay a price premium
A Model of Patrons’ Impulsive Ordering Behaviors in Luxury Restaurants
How do destination meme videos affect travel intentions
Satisfaction Measurement of Small Tourism Sector (Museum)
The Salient and Organic Images of Taiwan as Perceived by Mainland Chinese Tourists
When a destination is imagined
Selecting Online Videos from Graphics, Text, and View Counts
The impact of uncertain rewards on customers’ recommendation intention in social networks
Narrative online advertising
Web-surfers’ conative reactions to the website’s dominant hue
Leveraging social media to enhance recruitment effectiveness
Using Symbols and Shapes for Analysis in Small Focus Group Research
A Theory of Vivid Media Violence
Plans and the structure of behavior.
The Meaning of Things
Mental imagery in associative learning and memory.
Picture superiority in free recall
Extensional versus intuitive reasoning
Recognition memory for words, sentences, and pictures
Arguments concerning representations for mental imagery.
Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change
The simulation heuristic
Depth of processing and the retention of words in episodic memory.
Hedonic Consumption
Mental Rotation of Three-Dimensional Objects
Processes in Delay of Gratification
Concreteness, imagery, and meaningfulness values for 925 nouns.
An Experimental Study of Imagination
A Bio‐Informational Theory of Emotional Imagery
Levels of processing
The Elaboration Likelihood Model of Persuasion
Definition And Measurement Of Three Processes Of Imagery Representation
The mental image
Plans and the Structure of Behavior
Do Cognitive Responses Mediate the Effects of Advertising Content on Cognitive Structure
Physiological changes accompanying the visualization of fearful and neutral situations
Imagination and expectation
The effects of explaining hypothetical future events
The effect of imagining an event on expectations for the event
Some Variables Affecting the Vividness of Imagery in Recall
Self-efficacy mechanism in human agency
Effects of attention to symbolically presented rewards on self-control
Retrieval selectivity in memory-based impression judgments
Self-relevant scenarios as mediators of likelihood estimates and compliance
Why never forgetting a face matters
Social explanation
Heuristic versus systematic information processing and the use of source versus message cues in persuasion
Categorization of Natural Objects
Visual Imagery Differences in the Recall of Pictures
The Relation of Reported Imagery to Cognitive Performance
Primary Mental Abilities
Beyond pictures and words
Information Load and Consumer Decision Making
The Information Processing of Pictures in Print Advertisements
Effects of Information Presentation Format on Consumer Information Acquisition Strategies
The Effects of Product Class Knowledge on Information Search Behavior
Innovativeness, Novelty Seeking, and Consumer Creativity
Conditions for a Picture-Superiority Effect on Consumer Memory
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes
The Effect of Numbers on the Route to Persuasion
Play as a Consumption Experience
Measurement of Individual Differences in Visual versus Verbal Information Processing
Familiarity and Its Impact on Consumer Decision Biases and Heuristics
Relationships between Information Recall and Subsequent Attitudes
Message-Evoked Thoughts
The Experiential Aspects of Consumption
Consumer Search
Audience Involvement in Advertising
Constructive Processes in Consumer Choice
Examining the Target of Receiver Elaborations
An Analysis of Conjunctive Choice
Information-Presentation Format and Learning Goals as Determinants of Consumers' Memory Retrieval and Choice Processes
Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations
Task Complexity and Contingent Processing in Brand Choice
| Obras citantes distintas | 147 |
|---|---|
| Citas por año | 3,87 |
| Intervalo de citas | 1988 - 2026 (39) |
| Velocidad de citación | current |
| Altamente citado | Sí |
| Tipos de cita | Neutras: 139 |