Analyzing Academic Discourse Evolution on Consumer Behavior and Covid-19 Using Topic Modeling

Datos Bibliográficos

ID11634363
AutoresVictor Wilfredo Bohorquez-Lopez (0000-0002-1504-5899, Pontificia Universidad Católica Madre y Maestra, autor de correspondencia), Manuela Gutiérrez-Leefmans (0000-0001-5755-6294, Universidad de las Américas Puebla)
Año2022
Volumen32
Número86
Páginas89-103
Fecha de publicación2022-09-30
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaInnovar (JOURNAL)
Identificadores de la revistaISSN: 0121-5051 • E-ISSN: 2248-6968
EditorialUniversidad Nacional de Colombia (PUBLISHER • CO)
DOI10.15446/innovar.v32n86.104663
OpenAlexW4308729607
IdiomaEN
Referencias citadas74

The covid-19 pandemic brought changes in consumers’ habits derived from initial confinement in the first year and a second year characterized by an attempt to return to activities under the “new normal” label. Several literature reviews that summarize existing research on consumer behavior and the pandemic have recently emerged. Many of them have a regional or country-specific focus. Others emphasize certain factors under study at the beginning of the pandemic. This study, in contrast, separates the most salient topics found in literature in 2020 from those found in 2021 using a global Scopus database showing the evolution of the academic discourse on consumer behavior as the pandemic developed. Interestingly, some differences show consumers’ evolution throughout the pandemic, seen through the eyes of researchers. Topic modeling highlights the main topics under study in both years. Results show the relevance of four major topics that differ from one year to another. Research on online consumption, however, remains equally important in both years. We propose a theoretical model of consumer behavior research that aims to help consumers understand themselves, managers address strategies accordingly, and policymakers regulate the major issues brought by the pandemic

2019-20 coronavirus outbreak · Business · Consumer behaviour · Consumption (sociology · Coronavirus disease 2019 (COVID-19 · Data science · MEDLINE · Pandemic · Political science · Public relations · Relevance (law · Salient · Scopus · Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2 · Social science · Sociology · Topic model · Artificial Intelligence · Computational and Text Analysis Methods · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Marketing · Medicine · Psychology