Branding Salafism

Salafi Missionaries as Social Media Influencers

Datos Bibliográficos

ID12201802
AutoresSimon Sorgenfrei (0000-0002-2206-238X, Associate Professor, Department for the Study of Religions at the Institute of Historical and Contemporary Studies, Södertörn University Stockholm Sweden, autor de correspondencia)
Año2021
Volumen34
Número3
Páginas211-237
Fecha de publicación2021-09-13
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaMethod & Theory in the Study of Religion (JOURNAL)
Identificadores de la revistaISSN: 0943-3058 • E-ISSN: 1570-0682
EditorialBrill (PUBLISHER • NL)
DOI10.1163/15700682-12341515
OpenAlexW3201823897
IdiomaEN
Citas recibidas16
Referencias citadas15

This article analyses the social media activity of Swedish Salafi missionaries in the light of theories about influencer marketing and branding. Making use of source material from the Instagram accounts of the preacher Anas Khalifa and the preachers Abdulwadud Frank, Abdullah as-Sueidi, and Moosa Assal, the last three of whom are associated with the organisation Islam.nu, this article investigates how social media can be used as tools for missionary endeavours, how Salafism might be branded on Instagram, and how religious authority and authenticity are fashioned online

Business · Influencer marketing · Islam · Media studies · Political science · Social media · Sociology · Theology · Islamic Finance and Communication · Islamic Studies and Radicalism · Law · Media, Religion, Digital Communication · Philosophy · Marketing