Unveiling Research Trends for Organizational Reputation in the Nonprofit Sector

Datos Bibliográficos

ID12249367
AutoresMárcia R C Santos (0000-0001-8741-0122, autor de correspondencia), Raul Laureano (0000-0002-7402-1299), Sérgio Moro (0000-0002-4861-6686)
Año2019
Volumen31
Número1
Páginas56-70
Fecha de publicación2019-01-10
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaVoluntas Revista Internacional de Filosofia (JOURNAL)
Identificadores de la revistaISSN: 2179-3786 • E-ISSN: 1573-7888
EditorialSpringer Science+Business Media (PUBLISHER • DE)
DOI10.1007/s11266-018-00055-7
OpenAlexW2910400330
IdiomaEN
Citas recibidas16
Referencias citadas74

Public scrutiny and the need for funds in a more competitive environment are pressuring nonprofits to be more consciously aware of their reputation. This study used automated analysis with text mining and topic modeling of 177 articles directly linked to nonprofits’ reputation and published up to 2016. After identifying the most salient topics and conducting an in-depth, critical review of the most significant articles within each topic, four theoretical and managerial implications were identified. First, managers need to develop skills to deal with risk, the Internet, and social networks. Second, risk management is an emergent, still tentative, but important topic waiting for more contributions. Third, researchers can apply lexicons developed and validated by experts to uncover knowledge relevant to the entire nonprofit sector’s organizations. Last, the trends and topics highlighted can help scholars and practitioners make better decisions in research or responses to management challenges

Business · Knowledge management · Nonprofit Sector · Political science · Public relations · Reputation · Reputation management · Salient · Scrutiny · Social science · Sociology · The Internet · World Wide Web · Computer Science · Corporate Social Responsibility Reporting · Nonprofit Sector and Volunteering · Public Relations and Crisis Communication