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Communicating Sensitive Scientific Issues

The Interplay Between Values, Attitudes, and Euphemisms in Communicating Livestock Slaughter

Datos Bibliográficos

ID12431237
AutoresKatie M Abrams (0000-0001-5210-6593, Colorado State University, Fort Collins, CO, USA, autor de correspondencia), Thais M Zimbres (0000-0001-5839-7520, Urbana University), Thais Zimbres (Urbana, IL, USA), Chad Carr (University of Florida, Gainesville, FL, USA)
Año2015
Volumen37
Número4
Páginas485-505
Fecha de publicación2015-05-27
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaScience Communication (JOURNAL)
Identificadores de la revistaISSN: 1075-5470 • E-ISSN: 1552-8545
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/1075547015588599
OpenAlexW1912698099
IdiomaEN
Referencias citadas37

In demands for transparency in livestock production, how should the industry deal with communicating the sensitive topic of slaughter? This study examined the different effects of livestock slaughter transparency (via video) on slaughter and transparency attitudes based on people’s animal value orientation and the effects on the clarity and comfort of euphemisms. Findings indicated the video increased slaughter acceptance among all animal value orientations. All groups expected a high level of transparency from the industry regardless of the video. With respect to euphemisms, while slaughter was considered clearer, harvest was more comfortable

Biology · Business · CLARITY · Computer security · Geography · Livestock · Transparency (behavior · Value (mathematics · Animal and Plant Science Education · Computer Science · Culinary Culture and Tourism · Food Supply Chain Traceability · Marketing

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