Is a Web Survey as Effective as a Mail Survey? A Field Experiment Among Computer Users
Datos Bibliográficos
| ID | 12470822 |
|---|---|
| Autores | Nancy Ellen Kiernan (0000-0002-6910-1542, Penn State University,, autor de correspondencia), Michaela Kiernan (0000-0002-8169-2437, Stanford University), Mary Ann Oyler (Pennsylvania State Cooperative Extension in Adams County), Carolyn Gilles (Pennsylvania State Cooperative Extension in Crawford County) |
| Año | 2005 |
| Volumen | 26 |
| Número | 2 |
| Páginas | 245-252 |
| Fecha de publicación | 2005-06-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | American Journal of Evaluation (JOURNAL) |
| Identificadores de la revista | ISSN: 1098-2140 • E-ISSN: 1557-0878 |
| Editorial | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1098214005275826 |
| OpenAlex | W1964229077 |
| Idioma | EN |
| Citas recibidas | 21 |
| Referencias citadas | 17 |
With the exponential increase in Web access, program evaluators need to understand the methodological benefits and barriers of using the Web to collect survey data from program participants. In this experimental study, the authors examined whether a Web survey can be as effective as the more established mail survey on three measures of survey effectiveness: response rate, question completion rate, and the lack of evaluative bias. Community- and university-based educators ( n = 274) attending a 2-day program were randomly assigned to receive a Web or mail survey evaluating the program. Among those participants successfully solicited by e-mail, Web survey participants were more likely to respond (95%) than mail survey participants (79%). Web survey participants completed similarly high numbers of quantitative questions as mail survey participants, provided longer and more substantive responses to qualitative questions, and did not demonstrate evidence of evaluative bias. These results suggest that program evaluators could expand their use of Web surveys among computer users
Medical education · Survey data collection · Survey methodology · Survey research · Web survey · World Wide Web · Applied Psychology · Computer Science · Focus Groups and Qualitative Methods · Medicine · Psychology · Social Media and Politics · Survey Methodology and Nonresponse
Examination of the equivalence of self-report survey-based paper-and-pencil and internet data collection methods.
Crossover
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A Comparison of Web-Based and Paper-Based Survey Methods
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Using virtual communities in tourism research
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Who supports democracy? Evidence from a survey of Chinese students and scholars in the United States
Mail and Internet Surveys
Web Surveys
What They See Is What We Get
Evaluation
The Impact of Contact Type on Web Survey Response Rates
The Impact of Privacy and Confidentiality Concerns on Survey Participation
Development of a Standard E-Mail Methodology
A Comparison of Computer-Assisted and Paper-and-Pencil Self-Administered Questionnaires in a Survey on Smoking, Alcohol, and Drug Use
Web Survey Design and Administration
Gathering Sensitive Data in Organizations
| Obras citantes distintas | 21 |
|---|---|
| Citas por año | 1,05 |
| Intervalo de citas | 2006 - 2020 (15) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 21 |