El eslogan político español en la campaña de elecciones generales de 2008

Datos Bibliográficos

ID12482573
AutoresPalma Peña Jiménez (0000-0002-3732-7483, Universidad Rey Juan Carlos, autor de correspondencia), Miguel Ángel Ortíz-Sobrino (0000-0003-0103-9524, Universidad Complutense de Madrid), Miguel Ángel Ortiz Sobrino
Año2012
Volumen17
Número2
Fecha de publicación2012-01-23
Open AccessSí
TipoARTICLE
RevistaEstudios sobre el Mensaje Periodístico (JOURNAL)
Identificadores de la revistaISSN: 1134-1629 • E-ISSN: 1698-0972
EditorialUniversidad Complutense de Madrid (UCM) (PUBLISHER)
DOI10.5209/rev_esmp.2011.v17.n2.38130
OpenAlexW2059269310
IdiomaES
Citas recibidas4

The slogan is a phrase that synthesises the strategy of an electoral campaign: it’s a sharp message that shows the most relevant values of a candidate or a political party. It also grasps the audience attention and summarises the promised benefits. Political parties, as commercial enterprises, do always use a motto that identifies the organisation and its leader, a message repeated in every public event, in every sign, in every outdoor, in every television spot. This article studies the Spanish political slogan, with special attention to the innovations of the last call for general elections

Advertising · Business · General election · Humanities · Linguistics · Phrase · Political science · Politics · Sign (mathematics · Slogan · Cultural and political discourse analysis · Journalism and Media Studies · Law · Philosophy