La publicidad impresa de principios del siglo XX. Análisis de los anuncios publicados en "La Voz de Galicia" de 1900 a 1920

Datos Bibliográficos

ID12487576
AutoresBeatriz Feijoo Fernández (0000-0001-5287-3813, Universidade de Vigo, autor de correspondencia), Jessica Fernández Vázquez (0000-0001-8127-5839, Universidade de Vigo)
Año2014
Volumen19
Número0
Fecha de publicación2014-06-12
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaHistoria y Comunicación Social (JOURNAL)
Identificadores de la revistaISSN: 1137-0734 • E-ISSN: 1698-3246
EditorialServicio de Publicaciones (PUBLISHER • ES)
DOI10.5209/rev_hics.2014.v19.44940
OpenAlexW2038666661
IdiomaES
Citas recibidas2
Referencias citadas1

The early years of 20th century pushed the Spanish press to a lot of changes. The newspapers were able of overcoming their ideological function to get a new business interest with the main objective of maintaining the citizens alright informed. In this way, the press needed external resources to keep its operation and consequently, the advertisement became one of the most important financial supports, whose function takes place until nowadays. In relation with this, we would like to emphasize the Galician diary La Voz de Galicia, whose labor stand out among other diaries in that period. It is a commercial diary, it needs to publish announcements in their pages, and thus it could be interesting to study the level of penetration of the advertisements in this newspaper in addition to the main announcers in these early years of 20th Century

Advertising · Art · Business · Humanities · Ideology · Newspaper · Political science · Politics · Journalism and Media Studies · Law · Media, Journalism, and Communication History · Spanish Culture and Identity