Premium rate culture

The new business of mobile interactivity

Datos Bibliográficos

ID12654792
AutoresG Goggin (0000-0002-2954-5309, The University of Sydney, autor de correspondencia), Christina Spurgeon (0000-0002-2686-921X, Queensland University of Technology, autor de correspondencia)
Año2007
Volumen9
Número5
Páginas753-770
Fecha de publicación2007-10-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaNew Media & Society (JOURNAL)
Identificadores de la revistaISSN: 1461-4448 • E-ISSN: 1461-7315
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444807080340
OpenAlexW1606175417
IdiomaEN
Citas recibidas7
Referencias citadas19

This article considers a neglected but crucial aspect of the new business of mobile interactivity: the premium rate data services industry. It provides an international anatomy of this industry model and the ways in which it has been used to capitalize upon the surprising success of short message service (SMS) to provide a basis for the development of consumer markets for mobile data services. It situates this analysis within a wider consideration of the role of premium rate culture in the social shaping of interactivity in convergent media. Specifically, it looks at how premium rate services are being constructed in relation to telecommunications, television and the internet. The article concludes that although premium rate culture has rejuvenated innovation in broadcast television, potentially it may constrain the interactive potential of the mobile internet

Advertising · Business · Business model · Interactivity · Mobile internet · Mobile radio · Mobile telephony · Multimedia · Relation (database · Service (business · Telecommunications · The Internet · World Wide Web · Computer Science · Digital Games and Media · ICT Impact and Policies · Media Studies and Communication · Marketing