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Investigating the Facebook experience through Q Methodology

Collective investment and a ‘Borg’ mentality

Datos Bibliográficos

ID12656608
AutoresLisa J Orchard (0000-0001-5401-9530, University of Derby, autor de correspondencia), Chris Fullwood (0000-0002-7714-6783, University of Wolverhampton), Neil Morris (0000-0001-7275-0343, University of Wolverhampton), Niall Galbraith (0000-0003-2043-8272, University of Wolverhampton)
Año2014
Volumen17
Número9
Páginas1547-1565
Fecha de publicación2014-04-02
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaNew Media & Society (JOURNAL)
Identificadores de la revistaISSN: 1461-4448 • E-ISSN: 1461-7315
EditorialSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444814530099
OpenAlexW2153505013
IdiomaEN
Citas recibidas9
Referencias citadas32

Several recent studies have explored social networking sites, such as Facebook, in light of the uses and gratifications approach. However, research has tended to ignore the latter part of this paradigm. This article uses Q methodology to explore user experiences of Facebook, allowing further exploration of gratification from site usage. Four distinct viewpoints were found: Facebook as a superficial environment; Facebook as a valid and valuable social environment; Facebook as an environment of surveillance; and Facebook as a destructive environment. Although the viewpoints show elements of user satisfaction, some users view Facebook in an almost entirely negative way. The article concludes by theorising a model of Facebook usage, drawing upon a metaphor from Star Trek, specifically an analogy with the Borg. It is argued that a level of ‘collective investment’ resides over social networks that may sometimes promote compliance

Analogy · Cyberpsychology · Epistemology · Gratification · Internet privacy · Metaphor · Political science · Public relations · Rumor · Social media · Sociology · Viewpoints · World Wide Web · Computer Science · Digital Marketing and Social Media · Media Influence and Health · Psychology · Public Relations and Crisis Communication · Social Psychology

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Obras citantes distintas9
Citas por año0,9
Intervalo de citas2016 - 2023 (8)
Velocidad de citaciónhistorical
Altamente citadoNo
Tipos de citaNeutras: 9
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