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The Influence of Advertised Sexual Orientation

Datos Bibliográficos

ID12759199
AutoresAugust Capiola (0000-0002-9901-8803, Shippensburg University), James D Griffith (0000-0001-9043-0984, Shippensburg University, autor de correspondencia), Brandon Balotti (Shippensburg University), Ryan Turner (0009-0004-1044-5828, Embry–Riddle Aeronautical University), Mark L Sharrah (0000-0002-6641-9643, Shippensburg University)
Año2014
Volumen14
Número2
Páginas222-235
Fecha de publicación2014-03-20
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Bisexuality (JOURNAL)
Identificadores de la revistaISSN: 1529-9716 • E-ISSN: 1529-9724
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15299716.2014.902785
OpenAlexW2000663618
IdiomaEN
Citas recibidas3
Referencias citadas31

This study compared women who advertised on an online escort website and marketed themselves as either bisexual or heterosexual. The analyses showed that advertised sexual orientation, age, weight, and photographs depicting buttock nudity were related to rates charged by escorts. A series of moderator analyses were conducted that showed that advertised sexual orientation moderated the effect of age and weight: The effects were more pronounced for women advertising a bisexual orientation. A discriminant analysis revealed that age, in-call rate, and photo identification could predict group membership with 62% accuracy. Limitations and future research perspectives are discussed

Advertising · Business · Identification (biology · Moderation · Orientation (vector space · Sexual orientation · Consumer Behavior in Brand Consumption and Identification · Evolutionary Psychology and Human Behavior · Mathematics · Psychology · Sexuality, Behavior, and Technology · Social Psychology

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Obras citantes distintas3
Citas por año0,33
Intervalo de citas2017 - 2018 (2)
Velocidad de citaciónhistorical
Altamente citadoNo
Tipos de citaNeutras: 3
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