Coping with Complexity

Sociocybernetics as a Framework for Communication Management

Datos Bibliográficos

ID12800700
AutoresHoward Nothhaft (0000-0003-4576-6205, Leipzig University), Stefan Wehmeier (Universität Greifswald, autor de correspondencia)
Año2007
Volumen1
Número3
Páginas151-168
Fecha de publicación2007-07-10
Open AccessNo
TipoARTICLE
RevistaInternational Journal of Strategic Communication (JOURNAL)
Identificadores de la revistaISSN: 1553-118X • E-ISSN: 1553-1198
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15531180701434785
OpenAlexW2061240342
IdiomaEN
Citas recibidas10
Referencias citadas15

Many models currently discussed in PR studies lack a supporting meta-theory of what managing communication is about, and consequently paint a simplistic picture of what communicating with publics or managing phenomena such as reputation actually means. While it is common to speak of “building” trust or “constructing” images, “cultivating” seems a more appropriate metaphor. Publics are complex, dynamic social systems that act in accordance with their own rules and inherent logics. An advanced theory needs to reflect capabilities as well as limitations of managing communication. We present sociocybernetics as a basis on which to found such a theory

Communication theory · Coping (psychology · Crisis communication · Epistemology · Knowledge management · Management science · Metaphor · Political science · Public relations · Publics · Reputation · Reputation management · Social science · Sociology · Communication · Complex Systems and Decision Making · Computer Science · Engineering · Information Systems Theories and Implementation · Management and Organizational Studies · Psychology

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