Public communication strategies of international humanitarian organizations

Datos Bibliográficos

ID12850778
AutoresDennis Dijkzeul (0000-0001-9327-3478, autor de correspondencia), Markus Moke
Año2005
Volumen87
Número860
Páginas673-691
Fecha de publicación2005-12-01
Open AccessSí
TipoARTICLE
RevistaInternational Review of the Red Cross (JOURNAL)
Identificadores de la revistaISSN: 1607-5889 • E-ISSN: 1816-3831
EditorialCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s1816383100184504
OpenAlexW2109060721
IdiomaEN
Citas recibidas14
Referencias citadas5

The article studies the public communication strategies of large humanitarian NGOs as well as UN organizations with regard to the humanitarian principles. It shows that different strategies concerning impartiality vs. solidarity and independence vs. subcontracting cause a wide diversity of humanitarian positions, which lead to different types of public communication strategies. It also discusses several recent trends and three scenarios concerning humanitarian public communication, focusing on interaction with donors and the military, as well as the security situation on the ground. The article concludes that it is essential for humanitarian organizations to understand the different interpretations of the humanitarian principles and that this will help in establishing a strategic approach toward public communication at headquarters, as well as in the field

Diversity (politics · Humanitarian aid · Impartiality · Independence (probability theory · Political science · Politics · Public relations · Solidarity · Global Peace and Security Dynamics · Law · Military and Defense Studies · Ombudsman and Human Rights