Designer diversity

Moving beyond categorical branding

Datos Bibliográficos

ID12899764
AutoresElizabeth Depoy (University of Maine, autor de correspondencia), Stephen Gilson (University of Maine)
Año2008
Volumen25
Número1
Páginas59-70
Fecha de publicación2008-12-06
Open AccessNo
TipoARTICLE
RevistaJournal of Comparative Social Welfare (JOURNAL)
Identificadores de la revistaISSN: 1748-6831 • E-ISSN: 1748-684X
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17486830802514064
OpenAlexW2083154297
IdiomaEN
Referencias citadas25

Given the primacy of global economics and marketing mind-sets, this article interrogates current views of diversity as a phenomenon of “bodies and backgrounds” design and branding. We begin by examining the concept of diversity and its lexical and conceptual history. We then briefly review relevant design and branding concepts and proceed to apply them to diversity. The article concludes with an analysis of design and branding as subversive and obstructive in advancing contemporary understandings of diversity, and asserts that adherence to bodies and backgrounds branding creates barriers to transformative global inclusion, tolerance, and human rights

Brand equity · Business · Corporate branding · Diversity (politics · Epistemology · Inclusion (mineral · Phenomenon · Political science · Public relations · Social science · Sociology · Transformative learning · Crafts, Textile, and Design · Marketing

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