Discriminated in Society and Marginalized in Media

Social Representation of Christian Sanitary Workers in Pakistan

Datos Bibliográficos

ID12909796
AutoresMuhammad Ittefaq (0000-0001-5334-7567, University of Kansas, autor de correspondencia), Waqas Ejaz (0000-0002-2492-4115, National University of Sciences and Technology), Jamil (0000-0003-0524-7355, Khalifa University of Science and Technology), Azhar Iqbal (0000-0002-1471-6443, University of Management and Technology), Rauf Arif (0000-0002-1888-3409, Texas Tech University)
Año2021
Volumen17
Número1
Páginas66-84
Fecha de publicación2021-06-10
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournalism Practice (JOURNAL)
Identificadores de la revistaISSN: 1751-2786 • E-ISSN: 1751-2794
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2021.1939103
OpenAlexW3172973833
IdiomaEN
Citas recibidas4
Referencias citadas55

Sanitary workers are globally marginalized both in media and society. Such discrimination is often amplified when such essential workers belong to a religious minority in Muslim majority societies such as Pakistan. Drawing from the frameworks of social representation and social identity theories, this study uses the qualitative method of in-depth interviews with 30 Christian sanitary workers to shed light on the perception of representation of Christian sanitary workers in Pakistan's mainstream media. Upon analyzing the data, three distinct themes emerge: (a) a lack of mainstream media representation, (b) excessive negative media representation, and (c) cognizance of the effects such representation yields. This investigation revealed that sanitary workers believe that they do not have any representation in Pakistan's mainstream media to voice their issues. Moreover, they have serious reservations about their polemic social representation and voice concerns regarding the media that often amplify such depictions. Despite being less educated, the respondents in the study appear to understand the influence of media in a democratic and multicultural society. Therefore, they expect traditional media to highlight their genuine issues (i.e., joblessness, health-related problems, and fair treatment in society), all of which, in their view, can make their life a lot easier

Aesthetics · Democracy · Identity (music · Mainstream · Media studies · Multiculturalism · Perception · Political science · Politics · Public relations · Qualitative research · Representation (politics · Social media · Social representation · Social science · Sociology · Gender Studies · Law · Migration, Refugees, and Integration · Psychology · Religion and Society Interactions · Social Media and Politics · Social Psychology