Networked publics

How connective social media use facilitates political consumerism among LGBT Americans

Datos Bibliográficos

ID12972002
AutoresAmy B Becker (0000-0002-8781-8942, autor de correspondencia), Lauren Copeland (0000-0002-8413-8060)
Año2015
Volumen13
Número1
Páginas22-36
Fecha de publicación2015-12-21
Peer ReviewedSí
Open AccessNo
TipoARTICLE
RevistaJournal of Information Technology & Politics (JOURNAL)
Identificadores de la revistaISSN: 1933-169X • E-ISSN: 1933-1681
EditorialRoutledge (PUBLISHER • GB)
DOI10.1080/19331681.2015.1131655
OpenAlexW2215017485
IdiomaEN
Citas recibidas32
Referencias citadas39

We test whether connective use of social media mobilizes individuals to engage in political consumerism. Analyzing data from a 2013 survey of LGBT adults (N = 1,197), we find that those who use social media for connective activities, (e.g., to meet new LGBT friends, discuss LGBT issues), are significantly more likely to engage in boycotts or buycotts to promote equality. We find significant interactions between connective social media use and political interest. Specifically, connective social media use mobilizes people with low levels of political interest to participate and reinforces the likelihood that people with high levels of political interest participate

Consumerism · Internet privacy · Media studies · Political science · Politics · Public relations · Publics · Social media · Sociology · Computer Science · Gender Studies · Gender, Feminism, and Media · Media Studies and Communication · Social Media and Politics