Should I Travel? Moral Motivation During Crises

Datos Bibliográficos

ID12974792
AutoresCarol Xiaoyue Zhang (0000-0002-8947-0732, University of Nottingham, autor de correspondencia), Lawrence Hoc Nang Fong (0000-0001-7107-3360, University of Macau), Shina Li (0000-0003-0701-9938, Sun Yat-sen University)
Año2024
Volumen21
Número1
Páginas271-291
Fecha de publicación2024-03-14
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaJournal of China Tourism Research (JOURNAL)
Identificadores de la revistaISSN: 1938-8160 • E-ISSN: 1938-8179
EditorialTaylor & Francis (PUBLISHER • GB)
DOI10.1080/19388160.2024.2329652
OpenAlexW4392858979
IdiomaEN
Citas recibidas2
Referencias citadas41

While our travel decisions involve many decisions related to the right or wrong way to behave, our understanding of morality in tourism is largely underdeveloped. Currently, we are hoping for a more responsible and sustainable future after the pandemic. However, we still lack understanding of how moral motivations influence people's travel behavior during a crisis for better crisis management. Against the background of COVID-19, this study develops the moral motivation of travel amid public health crisis (MMTPHC) scale and tests its influence on travel behavior to advance our understanding of morality in tourism. Specifically, two moral motivations (compliance with anti-epidemic policy related to traveling and shame) discourage people's travel intentions. However, concern about public denunciations and empathy toward others encourage travel intention. We also found shame and concern for public denunciations mediate the relationships between face concerns and travel intentions. Practical implications are suggested

Business · Cognitive psychology · Ethics in Business and Education · Leadership, Courage, and Heroism Studies · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology