Constructing Corporate Reputation in the Russian Media

This study investigated how corporate reputation is discussed in the Russian media. A content analysis of articles on corporate reputation published in the major Russian print media between 1999 and 2006 revealed conflicting media interpretations of the role of corporate reputation in the marketplace and some simplification of the concept “corporate reputation,” in regards to understanding how corporate reputation can pave a way for a Russian company to succeed on the market

Advertising · Business · Political science · Public relations · Reputation · Corporate Identity and Reputation · Language, Communication, and Linguistic Studies · Law · Accounting

• Corporate Social Responsibility

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• News Media and Power in Russia

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• Media and Power in Post-Soviet Russia

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• Glasnost, Perestroika and the Soviet Media

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• Fish Discourse

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• Russia, Sovereign Default, Reputation and Access to Capital Markets

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• Interpretive themes in relational communication

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• The News under Russia's Old Regime

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• Two Generations of Contemporary Russian Journalists

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